PPT Slide
- More likely to purchase product associated with a cause they care about (78%).
- Likely to switch brands (66%).
- Likely switch retailers (62%).
- Pay more for a product (54%).
- Pay five percent more (30%).
- Pay 10 percent more (24%).
- Consumers could name a company they deemed least socially responsible (18%). Topping the list were Exxon, Dow and General Electric.