PPT Slide
- Home Depot - Team Depot -- trains and places employees as volunteers with local youth-enrichment, home-renovation and environmental programs.
- Avon - Breast Cancer Awareness Crusade that after six years has raised more than $32 million for women's health programs.
- Lens Crafters' "Gift of Sight," or Wal-Mart's "Good Works," and Taco Bell's "Teen Supreme,” are creating programs that have their own names and brand and images and logos. They become integrated with the company. Companies truly have to stand for something -- and do it with integrity and credibility.
- Corporate contributions to "cause programs" now exceed $700 million annually.
From Don Oldenburg, Washington Post Staff Writer, Wednesday, May 5, 1999; Page C04