PPT Slide

The New Environment: The E - Organization (B)

The Internet will empower consumers like nothing else ever has. Already 50% of car buyers shop online before showing up at a dealership.

Many mass marketers spend as much as 80% of their ad budgets on television, but the Net threatens to shatter the mass market into millions of individual consumers doing their own thing online.

For the online advertiser, the challenge is to educate, entertain, and entice, for no one can be compelled to pay attention online.