Push and Pull Strategies

Manufacturer

promotes to

wholesaler

Wholesaler

promotes to

retailer

Retailer

promotes to

consumer

Consumer

buys from

retailer

PUSH STRATEGY

Orders to manufacturer

Manufacturer

promotes to

consumer

Consumer

demands

product

from retailer

Retailer

demands

product

from wholesaler

Wholesaler

demands

product from

manufacturer

Orders to manufacturer

PULL STRATEGY

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