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Magazines

Recorded Music

Flowers

Books

Business Supplies

Abrasives

Financial Services

Travel

Software

PCs

Industrial Machinery

Paper Goods

Hand Tools

Consumer Electronics

Food, Drink

Medicine

Clothes

House Paint

Home Appliances

Furniture

Degree of Consideration

Low High

Efficiency of the On-Line Sales Channel

Low High

Banners Only

Micro-Site

Destination Site

Source: Forrester Research

Where is E-Comm Going to Grow?

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