THE OTHER FIFTIES:

INTERROGATING MIDCENTURY AMERICAN

ICONS

Table of Contents

Joel Foreman

Introduction

1

Changing Minds

James Baughman

"The Frustrated Persuader: Fairfax M. Cone and the Edsel

Advertising Campaign, 1957-59"

Wini Breines

"Postwar White Girls' Dark Others"

Joel Foreman

"Mau Mau's American Career: 1952-1957"

2

Television

Horace Newcomb

"The Opening of America: Meaningful Difference in 1950s TV"

David Shumway

"Watching Elvis: The Male Rock Star as Object of the Gaze"

Donald Weber

"Memory and Repression in Early Ethnic Television:

The Example of Gertrude Berg and The Goldbergs"

3

Film and Gender

David Van Leer

"What Lola Got: Cultural Carelessness on Broadway"

Jackie Byars

"The Prime of Kim Novak:

Struggling Over the Feminine in the Star Image"

Cindy Fuchs

"Split Screens: Framing and Passing in Pillow Talk"

4

Literary and Social Texts

Lee Medovoi

"Democracy, Capitalism, and American Literature:

The Cold War Construction of J.D. Salinger's Paperback Hero"

Stacey Olster

"Something Old, Something New, Something Borrowed,

Something (Red, White, and) Blue:

Ayn Rand's Atlas Shrugged and Objectivist Ideology"

Stephen Whitfield

"The Road to Rapprochement: Khrushchev's 1959 Visit to America"