According to Pantone, which selected it as its color of the year for 2008, blue iris combines "the stable and calming aspects of blue with the mystical and spiritual qualities of purple", thereby satisfying "the need for reassurance in a complex world, while adding a hint of mystery and excitement". Executive Director Leatrice Eiseman called it a reflection of the times because it "brings together the dependable aspect of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic."
Color Matters says that blue is "the faovirte color of all people", representing the water and sky as well as being frequently used as the color of heaven and authority, denim jeans and corporate logos. Its coolness makes it a sharp contrast from the warmth of red. Though this site doesn't specifically talk about blue iris, it's probably closest to bright blue, which suggests cleanliness, strength, dependability and coolness due to its associations with the ocean and water. Furthermore, most blues "convey a sense of trust, loyalty, cleanliness and understanding." However, it's also seen as a symbol of depression to most Americans, as seen in such sayings as "singing the blues" or "feeling blue." From a global perspective, blue is used in 53% of the flags in the world and is the most commonly used color in corporate identity. In Europe, blue tends to be associated with aristocracy, while Greeks believe that it wards off the "evil eye." The English saying "to feel blue" has no equivalent in other languages, but in German, "blau sein", which literally translates to "to be blue", means to be drunk, and in Russian, light blue means to be homosexual. In Korea, dark blue is the color of mourning, and the Hindu god Krishna has blue skin. In Belgium, blue is used for baby girls and pink for baby boys, the opposite of U.S. customs. Though blue is frequently used in design, combining it with another color creates a more creative effect. It is sharply refracted by the eyes, causing the lens to flatten and resulting in blue areas being perceived as receding and smaller. It also has very few connections to taste or smell, making it effective as a possible appetite suppressant.
Three Musketeers also doesn't have a specific entry for blue iris, but it notes that blue is the color of the Virgin Mary, creating an association with girls who have similar qualities, indicating femininity, life and purity. It can also suggest peace, calm, stability, security, loyalty and technology as well as depression.
Xerox has an international color guide that lists what colors mean for different countries:
Web Reference says that, in North American mainstream culture, blue signals truth, dignity, power, coolness, melancholy, heaviness, trust/reliability and belonging. People from northern climates tend to prefer cooler colors.
Google: the logo incorporates a color similar to blue iris
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