This chapter focuses on the now-in-progress future of the web: web 2.0. The first generation of websites (relabeled in retrospect as web 1.0) was a read-only affair. The web was a place to repurpose material that was originally in print. These sites served as one-way communication channel; one-to-many, as the book puts it. While there's nothing wrong with that, the nature of the internet allows for much more versatility. Web 2.0 focuses on user-created material and feedback, which lends the web a sense of community.

The future of the web is the creation of platforms, as opposed to content. Popular webistes such as Youtube, MySpace, and Wikipedia have created sophisticated warehouses of content -- without creating content at all. They instead provide their users with a platform to add their own content. These platforms also allow other users to provide feedback, thus creating more content as well as a genuine online community. This model has proven successful because it engages users in ways that the static information sites of old never could.

The chapter continues by providing translations for more of the current internet jargon. Tags -- informally chosen labels used to organize user-updated content. These tags can be entered into search engines to assist users in finding others with similar interests and contributes to the folksonomy -- an ever-changing, user-updated-and-defined structure of content. These tags are often displayed in a tag cloud -- an automatic way for websites to display tags, giving prominence to popularity.

Riding this web 2.0 wave are news sites such as Digg or Slashdot, which actually publish no news. They instead rely on readers to submit and promote articles from other websites. This has actually proven quite powerful, as the articles posted are based on what users want to see. News is becoming a conversation instead of a lecture.