Chapter 3: Tools and Toys

This chapter focuses on the ever-growing list of new gadgets associated with online media. This list includes mass storage devices such as USB flash drives (for text), and compact flash (CF) or secure digital (SD) memory cards for storing photos or additional game memory. These storage devices have already made floppy disks obsolete; and as time progresses the storage space is getting larger as the price tags are getting smaller.

Immediacy is becoming a very important factor as the third generation (3G) of mobile devices hits the market. BlackBerries, smart phones, and even normal cell phones currently allow users to access the internet from almost anywhere in the world. Some reports predict that the data transfer rate will be up to 10 times faster when this next generation allows the new generation of mobile devices to connect to the internet via a high-speed network.

Of all the gadgets discussed in the chapter, none have reinvented the market quite like the Apple iPod. Not only did Apple take a firm control of the mp3 player market (October, 2006 reported that Apple owns 79% of the market) with their iPod, but in doing so they also created a whole new medium. Podcasting (short video or audio clips available for download on iPods) can be done by just about anyone. Even mainstream media companies such as ABC have jumped on the podcast bandwagon.

The chapter closes by discussing some of the up-and-coming ways to connect wirelessly to the internet, from free Wi-Fi connections to Clearwire, a company that offers high-speed internet on the go via a mobile device that plugs directly into a laptop. All of these contribute to the creation of a new classification of journalist; the mobile journalist or Mojo. These Mojos are able to provide provide a constantly updated stream of intensely local, fresh web content. Mojos are still in the experimental stage, but they might prove to very important in the future of media.