Web
Site Interface Evaluation: 1800FLOWERS.COM
EDIT 773, Human-Computer Interface, Spring 2002
Purpose
To combine the consumer search, selection, and ordering decision into
a single, seamless one-click process. It steps the consumer through
a series of forms that pre-populate the final order form.
Best qualities
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The consumer has in a single view a graphic representation of the products, the price, and the BUY NOW button
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Order form pre-populates as you select your preferences along the way
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Use of buttons reduces keystroke errors
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The screen style and layout is clear, logical, with intuitive labels/names for products and processes
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The text is brief and clearly describes each product/function
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The colors are soft and easy on (aging) eyes
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Menus are relatively short
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Navigation is intuitive, toolbar is consistent so you can always find your way back to each product category Home page and the site Home page
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Icons represent what they actually do
Worst qualities
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Font size is small
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Wasted white space – could have been used to enlarge the fonts
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You cannot save your info and complete the order later. If you terminate the info you’ve input is lost
