• Responsible for developing product marketing strategies and tactics, including build or buy recommendations, for a niche technology firm.
• Manage and supervise a staff of 5 Product Managers with a budget of $500,000.
• Launch and manage a new suite of software products aimed at assisting faculty at institutions of higher education in integrating technology into instruction.
• Negotiate with new business partners to provide value-added products to generate a continuous revenue stream.
• Conduct site visits, cold calls, trade show contacts to learn what software challenges and ideas that clients and/or prospects have that are not being solved by their own resources.
• Develop compelling business cases for new product and/or services opportunities for Datatel.
• Conduct primary and secondary research to support corporate strategic planning and decision-making.
• Present conference papers to precondition the market to view Datatel products and services favorably versus competition

Founder and Managing Director , Action Plus Marketing Services, The Netherlands, 1991-1996

• Designed and developed marketing programs for small and medium-sized businesses in the Benelux. Activities included direct mail campaigns, market research surveys, telemarketing programs and event organization

Sr. Marketing Executive, Dow Jones Telerate, Brussels and Amsterdam (Benelux), 1985-1991, Brussels Office

• Responsible for all marketing support activities for the Benelux region, with a budget of one million Dutch Guilders and a staff of 2.

Director of Marketing Research-Commercial Services, ADP, Inc., Roseland, NJ, 1984-1985

• Established and developed marketing research department, resulting in on-going, actionable market intelligence