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Susan Caicedo IT 103 Project November 2, 2005

Internet Marketing

Service based companies are finding out that the web is a great tool to reach customers and enrich awareness. More than 602 million people use the internet according to Yahoo! Internet marketing allows your company to promote your business without having to worry about how much time you have, like you would doing a commercial, or how much ad space you have, like an ad in a magazine (Rich 30).

While there are so many marketing vehicles to use for promoting you business the internet attracts more businesses because it can be reach mass-market consumers, it can reach a small audience of people with a specific interest, its available 24 hours a day and 7 days a week, and there are no more geographic barriers meaning that a small family-owned business can be marketing their products to someone in another country (Rich 32).

According to the author of Magnet Marketing, internet marketing has been disrupting American business. The internet has become such a powerful tool in which it can make life easier but then there are ways where it hasn’t. He listed 11 ways in which the internet is playing havoc with every business in America. Lowering prices, the ability of customers being able to use the internet for comparison shopping is unequalled. Reducing costs, the ability of manufacturers being able to handle more business with fewer people is bringing down n the cost of doing business. Extending reach, the market has become global so it is no longer limited by location. Giving customers control, customers don’t look to individual businesses for information. Eliminating middlemen, distribution channels are changing. Broadening choices, the internet can carry every product but distributors can’t. Demystifying sales, salespeople were happiest when they held all the cards. Making information essential, consumers expect to receive worthwhile information. Redefining service, dealing with consumers, when they want to, where they want to, and how they want. Altering communication, business communication has becomes a send-and-receive process. There is no time for waiting. Upending the buying process, the consumer doesn’t surface until the instant he is ready to make a purchase. The goal is to send consumers signals, keywords and images which will them hook them on and bring them willingly into the companies orbit (“Marketer”).