Nortec Collective: From Tijuana
to GMU via the Cultural Institute
In 1999, some DJs from Tijuana
began mixing traditional Norteño
and Banda music of Mexico
with the modern pop and dance music they had heard as kids on American
radio stations over the border. Thus was born Nortec
Collective: a fusion of Norteño
("from the North") and Techno, documenting the collision between the style
and culture of electronica and traditional
Collective is not a thing or
a genre or a group, but an entire electronic aesthetics; it is the convergence
of high-tech and low-tech, of North and South, of the First
World in the Third
World and vice versa. Tijuana
is their laboratory, a border metropolis of two million people, a major
hub of global pop culture on par with Tokyo, New
It is Americaís
most important switching point, where cultures, cash, languages, styles,
laborers, and sounds (lots and lots of sounds) all migrate into each other
without the proper documents, clashing and connecting and merging and marrying,
like few other spots on the planet. Nortec
is Macintosh G5s and bad sewage; digital file swapping, Moby concerts,
and "jeans;" Derrida and Mozart; Philip Glass and "corridos;"
travesty Beattles blasting postmodern "Yesterdays."
Nortec Collective is comprised of five
artists: Fussible (PepeMogt), Bostich
(Ramón Amezcua), Panóptica
(Roberto Mendoza), Clorofila (Jorge Verdín)
and Hiperboreal (PG Beas).
April 8 at ,
Dewberry Hall, JohnsonCenter.
by George Mason University Life, Office of the Provost, Latin American
Studies, and the Department of Modern & Classical Languages, with the
collaboration of the Cultural Institute of Mexico.
Free and open to the public. Parking available at
the Parking Deck.
sponsored by the Cultural Institute of Mexico with José Manuel
Valenzuela, Research Professor, Colegio
de la Frontera Norte, Tijuana,
about this musical phenomenon: , Room G19A, JohnsonCenter.