As of now, the spring semester of 2017, I am enrolled in IT 331 Web 1: Web Development. In this class, I am receiving an introduction into the changing atmosphere that is web development, focusing on the client-side of web programming.
According to the syllabus provided to us at the beginning of the semester, once this course is completed (and assuming I pass), I will be able to:
- Understand advanced Web design principles and technologies.
- Create attractive Web interfaces with client-side technologies and popular Web authoring tools, such as Microsoft Expression Web and Adobe Dreamweaver.
- Design, create and publish advanced interactive websites with accessible, user-friendly interface design and features.
This project is part of an ever-growing project throughout the semester. I will be adding new styles, content and functionality to this site as new requirements are posted and graded. As of today, this is project 1, where I need to build out the foundation of this website. In order to complete this task and the requierements needed for a passing grade, I need to build out atleast 4 pages, with various levels of stlying and responsiveness based on CSS3 and BootStrap.
Where I Work
For a little over a year now I have been working at Direct Development, a marketing agency specializing in serving nonprofits and high education institutions. At this job, I am in charge of publishing blog posts and social media messages, as well as crafting emails targeting our specific audiences or that of our clients. We practice a mthodology called inbound marketing, which is essentially the opposite of old, traditional marketing of cold-calling and buying contact information.
With inbound marketing, you (the marketer) create content based on what the contact is looking for or in need of. You create something that they will find valuable and worth reading/sharing about. By doing this, you get the contact's permission to contact them in the future since you are establising a relationship with them when you provide that content to them.
My job in all of this is to hear how we want to reach these people and then make it happen, whether that be through blog posts, social media, email, landing pages, or marketing automation. One powerful tool that we use on the job is something called workflows. By using workflows, we can automate email and list segementation of our contacts, based on what they are reading, viewing or downloading. These workflows help drill down contacts that are looking at specific pieces of content and then targeting them with more relevant material. Thus, they become more interested in us and take one more step in becoming a valuable contact.
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