Ken Paulson
For 2 years, Ken Paulson has been the for USA Today after previously being the editor at the First Amendment Center and working with Gannet News Services. Paulson explains that the internet offers an abundance of information. However, he explains that the newspaper has its advantages:
- Centralized information
- Information customized to people’s interests
- Authentic, professional, credible informationUSA Today aims to appeal to a national audience.
USA Today stands out when compared with other newspapers:
- Color pictures and photographs
- Shorter articles
- Bold print
- Large diagrams
- Articles that appeal to everyone – not just a select few.
Allen Neuharth
USA Today was founded by Allen Neuharth in which Paulson referred to Neuharth's life being a "Haratio Alger" story. Originally from South Dakota, Neuharth came from humble beginnings. Neuharth felt that newspapers didn’t represent everyone in the United States. He saw newspapers as being a business that was dominated by the east coast and the heartland was ignored. He aimed to deliver the news in a way that others had not.
A newspaper fit for everyone
Paulson points out that the advantage of USA Today is that it’s a paper that avoids bias. He explains that it is a paper that delivers the information with no particular political spin. Also it is a paper that can appeal to a wide scope of individuals whether it is the intellectually elite, business saavy, mainstream public or small town America.
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