Then non-profit organization OneWorld United State seeks to introduce its partner organizations, which include internal relief and development, advocacy, research and policy, and academic organizations, to other similar groups in order to help them explore ways of working together and promoting each other’s work. The challenge presented is to provide social networking activities that will entice member organization employees to attend, encourage them to network and collaborate with one another, and benefit their organizations.

 

 

Then mission of OneWorld United is to enable connections between the hundreds of non-profit organizations in its partnership community as well as provide access to information about the non-profit sector to thousands around the world. The OneWorld United States hub, located in Washington D.C., provides outreach and support to U.S.-based non-profit organizations that share OneWorld’s global values and want to participate in the network.  However enabling this connection between these organizations poses a problem, as these organization’s recourses and time are often stretched thin promote their own particular agendas. This creates a situation in which communication and collaboration between groups gets neglected.  The OneWorld organization understands the importance of cooperation when trying to tackle many of the world’s social problems and is, therefore, focused on connecting organizations so that they can benefit from one another’s knowledge and experience. 

 

 

To increase attendance to OneWorld’s monthly social networking events, and to create a more focused atmosphere for networking, discussion and collaboration between the partner organizations.

 

 

     Member Organizations

Member organizations located in the D.C. area will be the primary focus of this campaign plan. However, since there are many member organizations whose range of focus varies drastically, specific groups working toward common or complementary goals will be target on a month-by-month basis, depending on the chosen theme of the event.  For instance, December’s social event is featured topic is holiday gift giving; therefore, those organizations focused on charity and donor projects will be our primary target audience for December’s event.

 

     Non-Member Organizations

Non-member organizations in the D.C. area will also be targeted as a way to increase OneWorld’s exposure and expand the OneWorld community.

 

     Individual Activists, Humanitarians and Donors

OneWorld’s mission involves more than just connecting organizations with one another, but also encourages partnerships between organizations and communities.  It is their belief that individuals hold the power to make a difference and that organizations provide the support necessary to achieve these goals.  Therefore, individuals living near the D.C. area are encouraged to attend so that they may also access information and connect with organizations. 

 

 

     To effectively promote the event to the target audiences and convey the potential benefits individuals and organizations can receive from participating.

 

Tactic #1

Create an email announcement and invitation to the event to be sent to all member and non-member organizations, specifically those whose missions are pertinent to the months featured topic.  The email should emphasis the informal and fun atmosphere of the event as a way of enticing employees to attend after a long day at work. The email should inform the recipient of the events purpose, and including what the perceived benefits of networking will bring to their own organizations, while at the same time not making the event appear to be apart of the work day, but a fun and friendly time to casually get together with others in the same field.  The event’s featured topic should also prominently be displayed in the e-vite. The email should also encourage members to bring information about their organization, such as business cards, brochures, and upcoming event announcements to share.

Create flyers to be mailed to non-member organizations headquarters in D.C., local newspapers, and community charity and donor organizations that attract individual volunteers in order to publicize the event to individuals and organizations unfamiliar with OneWorld.  The flyer should emphasize the fun and informal atmosphere in order to encourage hesitant but curious individuals to attend.  It should also play up the events theme so as to attract those interested in the particular topic.  The purpose of the event should be clearly stated so that those unfamiliar with social networking events know exactly what the event will entail. 

 

Prepare a brief introduction to start off the event.  Allow participants to introduce themselves and the organizations they may possibly represent in a more formal setting for everyone to hear.  Also prepare talking points so to encourage dialogue pertinent to the event’s theme and purpose. Provide a signup sheet so that participants may be contacted in the future.