SHORT TEXTS:

When writing online, keep it short. Cut online writing to 50% of the text you would have used in hardcopy print

SCANNABILITY:

Make it easy to scan -- help your readers find the important stuff

HYPERTEXT:

Make it easy for the reader to find what they want by splitting information into coherent chunks that each focus on a certain topic.

INVERSE PYRAMID:

Write the most important information first so your reader doesn't have to scroll.