By Merry Bruns
1. Determine what is important to your readers and create content for them.
2. Show your readers the benefit of reading; why does this matter to them?
3. Write to your audience in a direct, clear, and friendly way so you reach the reader.
4. Reading online is hard, so keep it short!
5. Format your writing so it is easy for readers to scan.
6. Make your site fun and allow readers to interact.
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