rainbow

What Do Creative Directors Do?

Creative Director example  The official definition says:

“to manage creative projects from concept to completion, translating marketing objectives into creative strategies, and directing the creative team in the production of advertising and marketing collateral" 


But What Does That Really Mean?

It means it's our job to :
  • Unify
  • Support
  • Advise
  • Strategize
  • Develop, create,  and  translate ideas  into advertising for print, television and the Internet.
Education and Training:

For entry level positions a bachelor's degree is not required in the creative departments. But as you move up towards higher positions, such as assistant art director, a 2-year degree is needed in the fields of marketing, consumer behavior or visuals arts.

 Creative Directors on the other hand, require a bachelor's degree in areas such as:
  • Marketing
  • Consumer Behavior
  • Market Research
  • Sales
  • Communications

Agencies usually ask for at least five years experience and the trend shows many ask for at least seven years of experience in advertising. Larger cities tend to ask for at least 10 years experience




A typical day  in our life includes:
  • Attend strategy meetings for  new business
  •  Meet with the creative team to check the status on current projects and assign new projects
  • Lead brainstorming sessions with the creative team to develop ad campaigns based on clients needs
  • Create advertising proposals for clients
  • Pitch concepts to clients

The work  schedule consists of
  •  35 hours per week including weekends and evenings. 
  • Not much  flexibility because when deadlines approach they  must work the long hours to ensure that benchmarks and goals are met
  •  Substantial travel may be  involved like for example attendance to sponsored events