Reading the Web

Jakob Nielson's article How Users Read on the Web discusses tendencies of people who read articles online. There are a few different points.

• Most importantly readers Scan.
• Credibility is also important to readers.
• Readers don't like boastful claims like "best ever" or "Hottest ever"

Nielson then offers some tips on what could be done to help improve your online righting.

• Use the inverted pyramid to get more important information at the beginning of your article.
• Write concise
• Use headings
• Keep paragraphs limited to one idea
• Use lists

These tips help provide a start for how to better capture your online reader.