Merry Bruns wrote an article titled "The Six Rules of Web Writing". In a nut shell, Bruns summed up the key points that make writing for the web about the reader.

The six rules according to Bruns are:

1. Create content for readers -Know who your audience is and make sure that the content on your webpage applies directly to them. Websites do not always have to be fancy and showy. Visitors want content that meets their needs.

2.Show them the benefits- Bruns says " Showing your readers exactly how your information can help them achieve these goals is a good way to guarantee loyalty for your site.

3.Write to reach them-Write simple and to the point. Writing in a more conversational tone is a better way to grab your readers attention. In addition, it is not as intimidating as jargon may be.

4.Write more concisely-Staring at computers are much different than staring at paper. Staring at a computer screen for too long can make one dizzy or make the text look blurry. Try to keep it short. Also, designers should keep font size in mind. Don't make your readers strain their eyes by having to look at a small font, make sure it is reasonably sized.

5.Format for scanning- Readers look for things that grab their attention. They do not want to spend all day trying to find what they are looking for. Try to incorporate different fonts, such as bold and italic, as well as bullets to emphasize highlights on your page.

6.Become interactive-The web has so many tools! Allow your readers to use them to further their search or interest. Incorporate links to similar pages or perhaps an e-mail link so that people may contact you with questions or comments.

Happy web writing!