The Atomic Age
As soon as nuclear testing began at the Nevada Test Site, there was an immediate reaction from the Las Vegas community. In order to spur positive thinking about the testing, casinos began creating their own version of "hype." They began creating "atomic" drinks, and advertising that their hotels had rooms with a view of the explosions. Some of the casinos even began providing transportation to and from approved testing overlooks as a new tourist attraction. All of these schemes, along with media coverage and hype, spurred a national "Atomic Age." This age was characterized by the creation of new age items that were anticipated to run on nuclear energy in a very short time. The Atomic Age inspired everything from toys, to concept cars, such as the Ford Nucleon shown at the top of the page, to home decor. Las Vegas even held "Miss Atomic" contests in honor of the nuclear tests.
Las Vegas
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Media Hype
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