ENGLISH 302-B04

Advanced Composition    

Spring 2017



Distance Learning
CRN 10848
Dept. Of English

Prof. Joyce Johnston
jjohnsto@gmu.edu
703.993.1176
Office Hours Thursdays 10:30-noon
A455 Robinson Hall
Skype: joyce.johnston48





A week begins on Monday and ends on Sunday. Assignments are due by 11:59 PM EST on the dates listed.

Both the Couse Description and the Course Schedule can also be accessed on Professor Johnston's website, available at http://mason.gmu.edu/~jjohnsto




COURSE SCHEDULE




Week 1
Jan. 23-29
Collaborating Courteously




Weeks 2-3
Jan. 30-Feb.12

Representing Yourself







Weeks 4-5
Feb. 13-26

Networking Professionally



Weeks 6-9
Feb. 27-Mar. 26

Validating Information



Week 10
Mar. 27-
Apr. 2

Researching Ethically




Weeks 11-13
Apr. 3-23

Researching
a Career





Weeks 14-16
Apr. 24-May 14

Setting
an Example







COLLABORATING COURTEOUSLY




WEEK 1:    JAN. 23-29

JAN. 23--FIRST DAY OF SPRING SEMESTER CLASSES

CONTENT FOCUS: CIVILITY

WRITING FOCUS: BLOGS


This module explores the challenges of communicating civilly and professionally with other business students and the instructor. The goal is to achieve authentic expression while discussing sometimes difficult topics. The class will establish its own norms of acceptable online behavior for the rest of the semester.

 

READINGS

 

 

ACTIVITIES

 

DUE DATES FOR ACTIVITIES

The big picture:

Why Civility Is Necessary For Society's Survival” by P. M. Forni.


Establish your class presence by creating your profile on Blackboard. (Remember that the profile you create will appear in all of your Blackboard course folders.)

Thursday, Jan 26, by 11:59 PM

The  special challenges of communicating online:

Online Civility and Its (Muppethugging) Discontents” by Sheril Kirshenbaum

“You’ve Got Trouble,” by Dave Barry


Before beginning our Class Civility Blog, check the Scoring Rubric to understand the criteria you will be graded on.  It is available under Course Materials in the course menu. Click on Collaborating Courteously

 Thursday, Jan 26, by 11:59 PM

Posting your blog entries:

If you have not used Blackboard’s blog function previously, go to our Blackboard Course menu on the left side of the screen, go to Navigating Blackboard.  At the bottom of the page, watch the video on "Creating a Blog Entry" (3:24)



Participate in our Class Civility Blog, found under Communication in the course menu. Read the directions at the top to access the questions.  Post your responses as COMMENTS in response to the TWO REQUIRED QUESTIONS (#1 AND #2)


POST RESPONSES TO QUESTIONS #1 AND #2  by Friday, Jan. 27, by 11:59 PM

The instructor’s point of view:

Don’t Email me This Way,” by Ms. Mentor

Continuing with our blog, choose and respond to TWO of the five remaining questions (#3-#7) Select the two that allow you to contribute to the exchange of ideas in the most insightful and thoughtful fashion.

 

POST RESPONSES TO TWO MORE QUESTIONS by Sunday, Jan. 29, by 11:59 PM

Dealing with Problems:

“Conflict in Cyberspace: How to Resolve Conflict Online,” by John Suler

Complete the Essentials of Class Interaction SURVEY to establish our class code of behavior  It is available under Course Materials in the course menu. Click on the folder Collaborating Courteously. After everyone has expressed his/her opinion, you will receive an email the next week containing the class consensus on best practices online.

 

POST RESPONSE TO SURVEY  by Sunday, Jan. 29, by 11:59 PM




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REPRESENTING YOURSELF



  WEEK 2:    JAN. 30-FEB. 5

  JAN. 30: LAST DAY TO DROP WITH NO TUITION PENALTY; LAST DAY TO ADD CLASSES

  CONTENT FOCI: PERSONAL AND SOCIAL MEDIA BRANDING, SWOT ANALYSIS

  WRITING FOCI: ESSAY, CRITICAL ANALYSIS, APA STYLE REFERENCES


This module combines two leading concepts in business management:  conducting a SWOT (strengths, weaknesses, opportunities and threats) analysis of yourself to determine factors that can affect your success in establishing a PERSONAL BRAND (the consistent impression you create in your personal, business and online interactions with others.)  The results will be presented in a critical analysis paper
.



READINGS



ACTIVITIES


DUE DATES FOR ACTIVITIES



Essential information for course success:

The Course Description, found in the course menu in our Blackboard folder


In Course materials, go to the folder Representing Yourself and open the QUIZ ON COURSE POLICIES.  Follow the directions there to complete and submit your quiz.  If unsure how to submit, watch How to Submit an Assignment (Student)   (0:56)



SUBMIT THE QUIZ ON COURSE POLICIES TO THE INSTRUCTIONS FILE  on Wednesday, Feb. 1, by 11:59 PM

       Orientation to the SWOT concept:

O  "SWOT Analysis for Personal Development Planning”


Learn about SWOT analysis by completing the first three readings

Thursday,  Feb. 2,  by 11:59 PM

Key SWOT questions to ask yourself:


"Personal SWOT"


Conduct a SWOT analysis of yourself.  First, identify positive traits using the worksheet  "Defining Your Brand"

Thursday,  Feb. 2,  by 11:59 P

Learn from a SWOT case study:


"Know Yourself: SWOT Analysis of Microlevel Engineer"


Use SWOT to identify the traits that make you unique using the "Personal Branding Worksheet"

Friday, Feb. 3, by 11:59 PM. Do not submit these; keep for use in the Personal Branding Analysis paper.

Orientation to the concept of Personal Branding:

"What is Personal Branding and Why is it so Important?"

What Personal Branding is Not and What it Should Be


Notice ways that other people present themselves, especially if they behave differently online or at work versus face to face interactions

Friday, Feb. 3, by 11:59 PM.

 Who controls your brand now?

 “Define Yourself or Be Defined'  - 3 Ways to Enhance your Personal Presence


Note the amount of control others have over your outward identity. Who has the strongest influence--parents? friends? spouse/partner? employer?  etc.

Saturday, Feb. 4, by 11:59 PM

    Taking control of your     image:        

     Branding Yourself: Not as Painful  as You Think”


Decide the type of image you wish to present and how it differs from the one you actually present academically, socially and professionally

Saturday, Feb. 4, by 11:59 PM

Assessing Yourself:

"10-Step Personal Branding Worksheet"  by Meg Giuseppi

Respond honestly to the worksheet questions.  Note: You have already completed #8. Do not submit; keep for use in the Personal Branding Analysis paper Complete all readings and worksheets by the end of week 2 (Sunday, Feb. 5) so you will be ready to begin the paper.

WEEK 3: FEB. 6-12

 
Orientation to Critical Thinking:

"Six Critical Thinking Skills You Need to Master Now," by Grant Tilus


Compare the information you have collected about yourself and your brand to see whether you have exhibited all six desirable traits as you reviewed your personal brand

Preview the instructions file and the scoring rubric for the Critical Analysis paper by Monday, Feb. 6, at 11:59 PM.


List traits of critical analysis papers:

"Crafting the Critical Analysis,"


Learn key elements to think about in a critical analysis paper using a bulleted list

Tuesday, Feb. 7, by 11:59 PM.

Get ready to write your paper:

"Writing Critical Analysis Papers"


Prepare to write critical analysis papers from written instructions

Be ready to start writing your paper no later than Friday morning, Feb. 10. Sooner would be much better!


Write your  paper following  Instructions for Writing the Personal Branding Analysis available in Blackboard under Course Materials in the Presenting Yourself folder


Friday, Feb. 10-Saturday, Feb. 11

Submit your Personal Branding Analysis  to Blackboard.
If unsure how to submit, watch "How to Submit an Assignment in Blackboard Learn"
by Sunday, Feb. 12, by 11:59 PM.
 


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NETWORKING PROFESSIONALLY



WEEK 4:    FEB. 13-19

FEB. 13: LAST DAY TO DROP WITH 33% PENALTY

CONTENT FOCI: PROFESSIONAL ASSOCIATIONS, NETWORKING

WRITING FOCI: MEMO FORMAT AND CONVENTIONS, COMPARISON AND CONTRAST, APA STYLE REFERENCES


This module offers a pathway—the professional or trade association--to social and professional success through networking, publications, conferences, forums or professional contacts. You will consider whether you want to ally yourself with the associations’ professional brands.  Results will be presented in a common business format, the memo. Valid online sources for the memo will appear in correct APA format used by the School of Business.  




READINGS



ACTIVITIES


DUE DATES FOR ACTIVITIES




Assigment requirements:

Instructions for the Professional Associations Memo and Scoring Rubric for Memo


Get an overview of the requirements and goals for the memo on Choosing a Professional Association. (In Backboard, go to Course Materials, then the folder for Networking Professionally.)


Read by Wednesday, Feb. 15, by 11:59 PM

The nature and benefits:


Why Join a Professional Association?


Orient yourself to professional (a/k/a/ trade) organizations in general

Consider the value of associations by Thursday, Feb. 16

Gaining maximum benefits from a PA:


Professional Associations |Round 32| 3 Minute Rounds  (4:24)


Watch an entertaining version of analyzing an asociation's brand presence

Watch by Thursday, Feb. 16

Special focus on networking:

Networking Tips For Finding Beneficial Professional Associations In Your Industry


Consider networking as a group social skill

Complete all readings by Friday, Feb. 17, by 11:59 PM

Browse a complete list of US professional groups:

Associations Unlimited in GMU Library's list of databases


Scroll down the page of databases and click on Associations Unlimited. (If you are off-campus, you may be asked to provide your GMU username and password to show that you are entitled to use these materials.)

Complete by Saturday, Feb. 18, by 11:59 PM


Consider business organizations for GMU students:

Business Connections


SOM Student Organizations


College chapters often allow best access to advantageous professional groups. Decide whether GMU offers this advantage given your goals.

Complete by Saturday, Feb. 18, by 11:59 PM

Browse a list of international organizations:

Yearbook of International Organizations Online in  GMU Library's list of databases


If intending an international career, Click the Y under Databases byTitle to find the Yearbook. Note that you can search the Yearbook by subject to identify the type of groups that interest you

By Sunday, Feb. 19, select three professional associations that will most serve your career goals so you will be ready to start the memo.


Find at least two valid, professional sources of information about each of the three associations you selected.


Locate by Sunday, Feb. 19, by 11:59 PM

WEEK 5:  FEB. 20-26

FEB. 24: LAST DAY TO DROP WITH 67% PENALTY

CONTENT FOCI: PROFESSIONAL ASSOCIATIONS, NETWORKING

WRITING FOCI: MEMO FORMAT AND CONVENTIONS, COMPARISON AND CONTRAST, APA STYLE REFERENCES



Formatting a business memo:

Parts of a Memo

Format (of a Memo)


Become familiar with memo format.


Review by Wednesday, Feb. 22

Sounding professional:

Diplomacy, Tone and Emphasis in Business Writing

      Effective Business Writing: Use Appropriate Writing Style


Review memo style and conventions of writing


Review by Wednesday, Feb. 22

Review APA format for references:

The OWL at Purdue Reference List: Electronic Sources

GMU Writing Guides (scroll down to Citing Sources)


Present the 6 or more resources you consulted in correct APA format

Complete References page by Friday, Feb. 24, by 11:59 PM.  Remember to add References page to memo before submitting on Sunday.




Write your memo following  Instructions for Choosing a Professional Association Memo, available in Blackboard under Course Materials in the Networking Professionally folder


Saturday, Feb. 25 and Sunday, Feb. 26

Submit your Professional Associations Memo, with attached references page, to Blackboard.
If unsure how to submit, watch "How to Submit an Assignment in Blackboard Learn"
 
Submit by Sunday, Feb. 26, by 11:59 PM.



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VALIDATING INFORMATION


WEEK 6:   FEB. 27-MAR. 5

FEB. 27: START SELECTIVE WITHDRAWAL PERIOD

CONTENT FOCUS: DISCIPLINARY RESOURCES

WRITING FOCUS: WIKIS, PARALLEL STRUCTURE

This module offers practice in working collaboratively to construct a wiki that explores the writing culture of a particular academic discipline. Students also assemble and validate diverse reseach materials within that discipline.


READINGS
ACTIVITIES
DUE DATES FOR ACTIVITIES


Receive email invitation to join PB Wiki.  Accept and follow instructions to log in


Monday, Feb. 27

The nature of wikis for constructing information:

“Why Wiki Works”
and
pb wiki--What is a Wiki? (1:48)


Introduction to wikis--note individual and group options. Receive email from the instructor containing your group assignment

If working in a group, contact each other by email to introduce yourselves and arrange ways/places to meet, either f2f or online

Watch by Monday, Feb. 27, at 11:59 PM

Grasping your task:

Summary of GROUP Wiki Requirements or Summary of INDIVIDUAL Wiki Requirements, as appropriate to you


Find the appropriate instructions file in Course Materials under the folder Validating Information. Carefully read the GOALS section to know why you are working on this project. Preview the remainder of the assignment as well.


Be clear about the assignment goals by Tuesday, Feb. 28, at 11:59 PM

Using wikis for collaboration:

pb wiki--Collaboration (2:07)
and
“Wikimedia Principles” 


Wiki group dynamics/Wikimedia principles

Choose appropriate interviewee for the group; contact to schedule interview

Watch  and read by Tuesday,  Feb. 28, at 11:59 PM

Understanding writing in your career or major:

“What is a Discourse Community?”

o     Scroll down the page to “Related WiseGEEK Articles”

o   Read “What is the Relationship Between Language and Discourse?”

o   Read “What are the Different Types of Academic Discourse?”

o   Read “What is Scientific Discourse?” if you are a science major


Discourse communities in academia
Entering your discourse community
Discourse communities in action:

o   For a serious example of discourse analysis, using the politics of East Asia:  Introduction to Discourse Analysis

o   For a fun example of discourse analysis using tattoos: Tattoo Discourse Analysis: Shipwrecked Tattoos




View by Wednesday, Mar. 1, at 11:59 PM


More on Discourse communities:

Engh 1102 Discourse Community Introduction (3:38)


Download and complete the worksheet on "What is Your Academic Discipline?" available in Blackboard under Course Materials, in the folder for Gathering Professional Resources. Type answers directly into the worksheet underneath the appropriate question.


Watch video before starting the worksheet.  Complete worksheet on Friday, Mar. 3 and Saturday, Mar. 4.

Submit worksheet assignment in Blackboard by returning to the file for the worksheet.
If unsure how to submit, watch
 "How to Submit an Assignment in Blackboard Learn"
Submit by Sunday, Mar. 5, by 11:59 PM


WEEK 7: MAR. 6-12


Summary of GROUP Wiki Requirements or Summary of INDIVIDUAL Wiki Requirements, as appropriate to you


Reread the Instructions file for the wiki, available in Course Materials under the folder Validating Information.


Understand the total assignment no later than Monday, Mar. 6, at 11:59 PM

Finding resources by discipline:

GMU Library Infoguides
e-journals.org

Using InfoGuides in the GMU library; field-specific librarians
Web search: “writing a dissertation in <your major>” for style and content
Review progress in groups


Review by Monday, Mar. 6, at 11:59 PM


Simple instructions for formatting in PB Wiki:

Simple Guide to Creating Wiki Pages


Enter PB Wiki  by logging in to PB Works. 
Set up your GROUP or INDIVIDUAL home page.
Link to CLASS home page
.


Create group home page and link by Tuesday, Mar. 7, at 11:59 PM

Learning from the most famous wiki:

Wikipedia: Strengths and Weaknesses


Wiki strengths and weaknesses plus hoaxes/blunders

Pros and cons of using wikis
Wiki guidelines—check group progress


Be prepared to avoid comon wiki errors by Tuesday, Mar. 7

Conducting an academic information interview:

Sample Interview Questions


Good questions for academic  interviews

Select about 10 questions by Wednesday, Mar. 8, at 11:59 PM. Use to conduct interview ASAP.

In Blackboard, look in the course menu under the heading Academic Resources for Students. Click on Help with Formatting Research Papers.


Bibliography composers and help in our Blackboard folder
As group, list items needing citation and format them.


Complete citations by Friday, Mar. 10, at 11:59 PM

n Blackboard, go to the folder on Validating Information. Open the file titled "Instructions for Test on APA Format." Complete the Preparation section of the instructions


Becoming comfortable with APA format for researched work

Complete Preparation section by Saturday, Mar. 11 at 11:59 PM

In file above, complete remainder of the "Instructions for Test on APA Format."


Take test on APA format and submit as instructed in the file

SUBMIT APA FORMAT TEST BY SUNDAY, MAR. 12, at 11:59 PM Follow submissions instructions carefully as they differ from our usual procedure.


DO NOT submit "Test on APA Format" to Blackboard.
 The instructor will enter your score based on the e-mail generated when you followed  the instructions file
to submit your test for electronic scoring . Please follow the directions for submission carefully, since they are different from our other assignments.



PLEASE NOTE THAT NO INSTRUCTIONAL ACTIVITIES ARE SCHEDULED DURING SPRING BREAK, WHICH IS MARCH 13-19 (WEEK 8)



WEEK 9: MAR. 20-26



A quality test for web sites:

The CRAAP Test


Include reliable, high-quality information in your wiki

Read by Monday, Mar. 20  Apply to all online materials thereafter.


Post draft of wiki to PB Wiki


Start by Wednesday, Mar. 22

Thinking back over group performance:

Remember the Titans: Forming, Storming, Norming, Performing, Adjourning (8:33)


Introduce Individual Assessment of Wiki Group Functioning (in Course Materials in folder for Gathering Professional Resources) 



Watch video and review assessment tool by by Wednesday, Mar. 22, at 11:59 PM.

Complete the wiki 
entirely in PB Wiki by Sunday, Mar. 26 at 11:59 PM.
  Remember that the group home page MUST be linked to the class home page and that all of your wiki pages MUST be linked to the group home page.  Otherwise, they will not be scored.


Submit "Assessing Your Wiki Group's Functioning" by Sunday, Mar. 26,  at 11:59 PM.
  Remember to evaluate each person, including yourself, and to give reasons for each number assigned.  Submit directly to Blackboard.



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RESEARCHING ETHICALLY



WEEK 10: MAR. 27-APR. 2

MAR. 31: END SELECTIVE WITHDRAWAL PERIOD

CONTENT FOCI: INTELLECTUAL INTEGRITY, INTELLECTUAL PROPERTY IN ACADEMIA AND BUSINESS

WRITING FOCI: PARAPHRASE, DIRECT AND INDIRECT QUOTATION, ATTRIBUTION

This module stresses the responsible, accurate use of research sources such as those located in the previous moduleBeginning in the academic environment, including the upcoming research paper, it also stresses ethical use of intellectual property in a commercial business environment.


Reviewing your background knowledge:

 “Nine Things You Should Already Know About Plagiarism”


Develop an understanding of importance of intellectual property in higher education. Also note the "Three Things You Don't Need to Worry About."

Evaluate your knowledge by Monday, Mar. 27, at 11:59 PM.

GMU's policies on plagiarism:

The GMU Honor Code

The GMU English Department’s Policy on Plagiarism


Learn the university policies that govern cheating, plagiarism and copyright  for faculty, administrators and students

Read and heed by Wednesday, Mar. 29

Checking your own academic behavior:

Overview: How to Recognize Plagiarism


Be sure you have not been plagiarizing without realizing it

Complete tutorial by Wednesday, Mar. 29, at 11:59 PM.

Applying the concept of intellectual property to
 U. S.  business
:

The Fundamentals of Intellectual Property for the Entrepreneur   

Small Business Legal Issues: Copyright Basics
  

Major legal concepts explained by the office that defines and regulates intellectual property in the United States.

Read and digest by Thursday, Mar. 30, at 11:59 PM.

Protecting visuals and slogans that reflect a company's brand:

Protecting Your Brand with Trademarks


Compare business practices with the private ones you have used to create and protect your own personal brand

Complete by Friday., Mar. 31, at 11:59 PM.

Misconceptions about businesses' intellectual property rights:

Intellectual Property


Compare with effective practices described in the previous two articles

Complete by Friday, Mar. 31, at 11:59 PM.

Safeguarding a business from attack:

How to protect your business from intellectual property theft


Strategize policies and practices you would need if you started your own business

Read and reflect by Saturday, Apr. 1

Submit the Plagiarism Test in Blackboard by returning to the file for that assignment
 in the folder for Researching Ethically in Course Materials on Blackboard.
If unsure how to submit, watch "How to Submit an Assignment in Blackboard Learn"
Submit by Sunday, Apr. 2, by 11:59 PM



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RESEARCHING A CAREER




WEEK 11: APR. 3- 9

CONTENT FOCI: ETHICAL RESEARCH ON A PROFESSIONAL CORPORATION, PERSONAL AND PROFESSIONAL BRANDING PRACTICES

WRITING FOCI: RESEARCH PAPER FORMAT, APA DOCUMENTATION, COMPARISON AND SYNTHESIS, FORMAL ACADEMIC DISCOURSE


This module will combine your education with your professional goals by using academic research skills to help create a successful business career.  You will be identifying your ideal employer, then devising specific strategies for professional branding that align corporate ethos with your personal values



Get an overview of the requirements and goals for the Research Paper on Professional Branding.  (In Backboard, go to Course Materials, then the folder for Researching a Career.) Look at both the instructions file and the scoring rubric.


Complete by Monday, Apr. 3, at 11:59 PM.

Your personal and career values:

Your completed "10-Step Personal Branding Worksheet"


Review your  own longterm goals and ethical position


Revisit by Monday, Apr. 3, at 11:59 PM.

Your academic training:

How to Order an Official Transcript

The Truth About Transcripts: What Matters and What Doesn't


Obtain a copy of your academic transcripts, including GMU and any other colleges you may have attended. Evauate how well prepared you are for the position and company you desire.  Plan future coursework to strengthen your credentials.


Evaluate by Monday, Apr. 3, at 11:59 PM.

Your career options:

Review the worksheet on "What is Your Academic Discipline?" and the memo on "Networking Professionally"


Review your own practical employment choices

Form an opinion by Monday, Apr. 3, at 11:59 PM.

Fortune magazine's opinion:

100 Best Companies to Work for 2016


Read other people's research on best workplace environments


Complete reading by Tuesday, Apr. 4

Employees' opinions:

Best Places to Work



Complete reading by Tuesday, Apr. 4


Investors' opinions:

25 Best Companies to Work for in 2016



Complete all readings by Tuesday, Apr. 4, at 11:59 PM.

Getting started:


Step by Step Guide to Researching Companies: How to Conduct Job-Search Research


Tentatively select an employer, then investigate to make sure that the company is successful, admirable and consistent with your values


Read and heed by Wednesday, Apr. 5

How to check out a company:

Investigating a Company: Do It Yourself



Read and heed by Wednesday, Apr. 5

Compiling company branding information:

Brand Values Worksheet.  Located in Blackboard under Course Materials, in the folder for Researching a Career


As you learn more about your potential target company, complete the Brand Values Worksheet as if you were speaking for the target company. Constantly compare to your own Personal Branding Worksheet to make sure there is a good match


Read and heed by Wednesday, Apr. 5, Read and heed by Wednesday, Nov. 9

When you're seriously considering working there:


The Ultimate Guide to Researching a Company Pre-Interview



Decide on the optimal future employer and complete the Brand Values Worksheet on that company  NO LATER THAN WEDNESDAY, APR. 5, by 11:59 PM 

Student positions with commercial firms:

Vault, Career Shift and Book of Lists tabs in GMU's University Career services

The 10 Best Websites for Finding an Internship


Locate profiles of companies providing career shifters and students with internships. Figure out the credentials you need to be hired by your target company, then look for ways to gain relevant experience


Evaluate opportunities on Thursday, Apr. 6

Working for the DC area's largest employer:

How to Find the Perfect Federal Internship



Evaluate opportunities on Thursday, Apr. 6

Getting international work experience:

Passport Career




Finish evaluating opportunities and decijding which to pursue on Thursday, Apr. 6, by 11:59 PM 

Leveraging professional memberships:

Return to your memo on Networking Professionally
 

Use networking to get your desired job: consider joining the professional association you identified as most productive for you so you can use its job postings and personal contacts


Do a cost/benefit analysis of membership on Friday, Apr. 7

Improving your networking skills:

Networking for Job Seekers: The Good, the Bad and the Almost Perfect


Read before reaching out to an association member

Decide whether to network within a membership group and strategize its use by Friday, Nov. 11, by 11:59 PM 

WEEK 12: APR. 10-16


Quick 5-minute recap:

The Basics of Branding



Review branding techniques

Look over on Monday, Apr. 10, by 11:59 PM 

Building an action plan:

     How to Make Your Brand Image More Credible, Believable & Profitable

        Plan actions you can take, advertising campaigns you can begin, public service initiatives you can begin, etc., to grow your company’s presence and effectiveness in an ethical manner. Possible sources include:


Begin plan on Monday, Apr. 10, by 11:59 PM 

Seeing the company brand from the customer's point of view:

Brand Image

"Brotherhood of the Traveling Pants" gives Vineyard Vines a Social-media Boost


Decide how you can accurately represent your employer while raising your customers' satisfaction and brand awareness

Decide on Monday, Apr. 10, by 11:59 PM 

Enhancing a brand with limited resources:

Ten Ways to Build a Brand for Your Small Business



Read by Tuesday, Apr. 11; determine techniques you can use

Example of company branding strategies:

How the Boring Brown Box on Your Doorstep Became an Object of Desire



Prepare a list of specific strategies you can employ by Tuesday, Apr. 11, by 11:59 PM 

2-minute review of the essence of a research paper:

Genre and the Research Paper


Start planning your paper


Begin organizing and drafting your paper NO LATER than Wednesday, Apr. 12


Determine your 2-part thesis: (1) why you and your target employer's brands are a good fit and (2) how your plan of action can achieve synergy between your core values, your professional image and your target employer's brand.

Write your thesis no later than the morning of Thursday, Apr. 13

Optional help with different ways to organize:

GMU Writing Center Quick Guides on Outlining , Organizational Maps or Reverse Outlining (under the heading Writing as Process)


Organize and begin to write your COMPLETE draft


Begin  planning and writing on Thursday, Apr. 13

Optional help with counter arguments (challenges or obstacles in our paper):

All About Counter Arguments under General Writing Practices. Very thorough.

Writing Counter Argument Paragraphs. Prezi. Duration 3:16.


Include all five sections in your paper, with research support for each.

Complete the draft by Saturday, Apr. 15 and add the references page no later than Sunday, Apr. 16, by 11:59 PM 

WEEK 13: APR. 17-23


Check your progress:

Formative Rubric for Resarch Paper. Located in Blackboard under Course Materials, in the folder for Researching a Career


Review your draft for completeness and quality

Respond to the questions.   Revise or add material as needed by Monday, Apr. 17, by 11:59 PM.


Make sure you can access your Peer Review Group on Blackboard. If not, email the professor IMMEDIATELY to get access


Check by Monday, Apr. 17, by 11:59 PM 

How to do our peer review:

Instructions for Peer Review of Research Paper.  Located in Blackboard under Course Materials, in the folder for Researching a Career


Review the procedure for participating in the Peer Review activity.


Review file by Monday, Apr. 17, by 11:59 PM


Upload your own draft as an attachment to a message to your peer review group


UPLOAD YOUR DRAFT by Tuesday, Apr. 18, by 11:59 PM


Read and critique others' drafts, using both the FORMATIVE and the SUMMATIVE rubrics and explaining your ratings.


COMPLETE DRAFT CRITIQUES by Friday, Apr. 21, by 11:59 PM

Help with revision:

Revising Drafts


Revise your draft as needed


Finish revisions by Saturday, Nov. 26, by 11:59 PM, so you have time for one more review before submitting on Sunday.

Submit the Research Paper in Blackboard by returning to the file for that assignment
 in the folder for Researching a Career
in Course Materials .
If unsure how to submit, watch
 "How to Submit an Assignment in Blackboard Learn"
Submit by Sunday, Apr. 23, by 11:59 PM

    Remember: if you do not submit a complete paper on time,

YOU WILL NOT PASS THE COURSE



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SETTING AN EXAMPLE



WEEK 14: APR. 24-30

CONTENT FOCI: EFFECTIVE LEADERSHIP, PERSONAL BRANDING, SWOT

WRITING FOCI: SYNTHESIS, CRITICAL ANALYSIS, PARALLEL STRUCTURE

The semester culminates in this module, a synthesis activity which combines a major business behavioral model, personal essay material and formal business research data. It uses the organizational structure of a critical analysis to construct an effective visual presentation.




Prepare for this activity by reading the instructions file and scoring rubric for the assignment on Becoming a Situational Leader
 

Thoroughly review both files by Monday, Apr. 24, by Monday, Apr. 17, by 11:59 PM.

Getting promoted from within:

How Do I Brand Myself Within My Company?

Prepare to evaluate yourself as a future business leader by assembling your worksheets, personal branding analysis essay and research paper


Assemble materials by Tuesday, Apr. 18, by Monday, Apr. 24, by 11:59 PM.

Why leadership style matters:

The Importance of Leadership
in Business



Consider the importance of your own future leadership role in your career planning; compare yourself to the qualities explained in the reading

Complete by Wednesday, Apr. 26, by 11:59 PM.

Video versions:

OPD4835 - Situational Leadership (4:14) 

Episode 21: How Situational Leadership Works (12:46)    
Note: The chart displayed in this video is available in the file below


Choose among various mediums to learn about the Situational Leadership model


Be sure you thoroughly understand the Situational Leadership model by Friday, Apr. 28, by 11:59 PM.

Summaries in chart form:

See the file "Situational Leadership: Visual Representations" in Course Materials for this module



See whether the chart version is a useful reference by Friday, Apr. 28

Thorough text explanation:

A Leader Lives in Each of Us 



If requiring complete details about the model, read by Friday, Apr. 28, by 11:59 PM.

Illustrations from popular movies:

Situational Leadership Types: Examples from Film (8:32)




BE SURE you have a thorough understanding of Situational Leadership and can apply it to yourself and your desired management job by Saturday, Apr. 29, by 11:59 PM.

WEEK 15: MAY 1-7

MAY 6: LAST DAY OF CLASSES


Match your own SWOTs to the four leadership styles,using worksheets and previous essays.


Complete comparison of your SWOTs and leadership needs by Monday, May 1

Action patterns to avoid:

4 Behaviors You Never Want to See in a Leader      (2:10)


Determine whether you exhibit any of these threats to positive leadership and if so, how you will compensate



Complete thoughtfully and honestly by Monday, May 1, by 11:59 PM.

Advantages of introversion:

What is Good Leadership? Introverts Break it Down (5:01)
   (Note; If you have not taken the Myers-Briggs, test, you can safely ignore remarks about it in the video.)


If relevant to you, assess the SWOTs of being an introverted leader.


Complete by Monday, May 1

US government job descriptions:

Occupational Outlook Handbook

Best commerical sites:

10 Best Job Search Websites

Refer to research paper for job description of desired position. Supplement with similar positions in other companies from job boards to get a detailed list of job responsibiities




Prepare composite description  of target position by Tuesday, May 2


Compare the four roles of a Situational Leader to your future job functions. VERY IMPORTANT: also estimate the readiness of the employees you will supervise as a manager


Complete by Tuesday, May 2, by 11:59 PM.

Matching values between employers and employees:

Are Corporate Values Yucky?  (17:10)


Decide how you can best enhance your own and the company's brand and values by your leadership techniques


Watch, reflect and complete by Wednesday, May 3, by 11:59 PM.


Conduct any needed research to achieve 8 or more high-quality, relevant sources relating to your desired employer, Situational Leadership, personal or corporate branding or any other topic necessary to your presentation


Complete by Saturday, May 6, by 11:59 PM.

Why viewers/readers want you to use parallel structure:

Parallel Structure: Patterns are Pleasing


Learn to format bulleted lists correctly in your presentation. (Note: ALL written lists should have parallel structure,not just PowerPoint presentations!)

Read and check your presentation wording by Sunday, May 7

WEEK 16: MAY 8-14

MAY 8-9: READING DAYS

MAY 10: EXAM PERIOD STARTS


Some options if you prefer not to use PowerPoint:

5 Best Animated Presentation Software and PowerPoint Alternatives

How to Create Prezi Effect in PowerPoint 2016


Decide on the software you will use for your presentation

Decide on format by Monday, May 8

Current design advice:

How to Design a Good Slide PowerPoint Tutorial (6:43)


Learn general design principles for presentations

View by Monday, May 8, by 11:59 PM.

Quick advice on both content and design:

Top 10 Slide Tips
or
8 Tips To Create Epic Visual Presentations


View help files if you are using Power Point or Prezi


Review  and choose techniques you will use in your presentation by Tuesday, May 9, at 11:59 PM

Top-quality examples:

Top 20 Best PowerPoint Presentations—Cubicle Ninjas


See complete, highly effective presentations on various topics. (Scroll down to access individual presentations and their strengths)

Plan appearance of your presentation by Wednesday, May 10, at 11:59 PM


Prepare presentation, following  directions in the file Becoming an Effective Situational Leader, found in Blackboard under Course Materials in the Setting an Example folder


Start no later than Thursday, May 11

Up-to-the-minute advice:

PowerPoint Isn't Dead Yet: Three Presentation Tips that Still Work in 2017

How to Avoid Death by PowerPoint (20:31)



Avoiding the worst; emphasizing the best

Troubleshoot your presentation by Saturday, May 13; make adjustments as needed

Submit presentation in Blackboard by returning to the file for this assignment..

If unsure how to submit, watch "How to Submit an Assignment in Blackboard Learn"
Submit by Sunday, May 14,  by 11:59 PM


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