Introduction to Marketing 301

8/22/01

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Table of Contents

Introduction to Marketing 301

Basic Marketing60-Minute Tutorial*

Marketing in Contemporary Society - PERCEIVED

Marketing in Contemporary Society - REALITY

Factors that Affect Customer Satisfaction

Services are Different Than Products

Subjective Price

The 4I’s of the New Marketing

Author: Jim Harvey

Email: jharvey@som.gmu.edu

Home Page: http://mason.gmu.edu/~jharvey

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