Chapter 6 Business Marketing
What is Business Marketing?
E-Commerce
Benefits of Internet’s Interactivity
Business E-Commerce Benefits
Categories of Business Customers
NAICS
Business vs. Consumer Markets
Demand in Business Markets
Business Buying Behavior
Buying Situations
Customer Service
Email: jharvey@som.gmu.edu
Home Page: http://mason.gmu.edu/~jharvey
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