Chapter 5 Consumer Decision Making
Consumer Decision-Making Process
External Information Searches
Evaluation of Alternatives
Postpurchase Behavior
Types of Consumer Buying Decisions
Level of Involvement
Marketing Implications of Involvement
Factors Influencing Buying Decisions
Cultural Influences on Buying Decisions
Core American Values
Global Language Blunders
Reference Groups
Family
Individual Influences
Psychological Influences
Perception
A Consumer’s Selective Exposure
Motivation
Beliefs and Attitudes
Types of Decision Processes
Email: jharvey@som.gmu.edu
Home Page: http://mason.gmu.edu/~jharvey
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