Chapter 4 Developing a Global Vision

8/22/01


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Table of Contents

Chapter 4 Developing a Global Vision

Global Vision

Importance of Global Marketing

The Negatives of Global Trade

The Advantages of Global Trade

Multinational Advantage

Global Marketing Standardization

The External Environment

Culture

Economic and Technological Development

Legal Considerations

Political and Legal Considerations

Risk Levels for Global Entry

Entering the Global Marketplace

Porter’s ‘Diamond’ of National Competitive Advantage

 Author: Jim Harvey

Email: jharvey@som.gmu.edu

Home Page: http://mason.gmu.edu/~jharvey

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