Chapter 3 The Marketing Environment and Marketing Ethics

8/22/01


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Table of Contents

Chapter 3 The Marketing Environment and Marketing Ethics

External Marketing Environment

Marketing-Oriented Values

The Poverty of Time

Role of Families & Women

Age Groups: Generation Y

Age Groups: Generation X

Age Groups: Baby Boomers

Age Groups: Older Consumers

Location: Americans on the Move

Growing Ethnic Markets

U.S. Multicultural Makeup

Rising Incomes

Technological & Resource Factors

Regulatory Agencies

Global Competition

Ethical Decision Making

Corporate Social Responsibility

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 Author: Jim Harvey

Email: jharvey@som.gmu.edu

Home Page: http://mason.gmu.edu/~jharvey

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