Chapter 2 Strategic Planning for Competitive Advantage
Marketing Plan Elements
Defining the Business Mission
Marketing Objectives
SWOT Analysis
Environmental Scanning
PPT Slide
Competitive Advantage
Niche Competitive Advantage
Strategic Opportunity Matrix
BCG Portfolio Matrix
Market Attractiveness Matrix (GE)
Target Market Strategy
Email: jharvey@som.gmu.edu
Home Page: http://mason.gmu.edu/~jharvey
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