Chapter 19 Internet Marketing
Electronic Marketing Channel
Customer Relationship Marketing on the Internet
Financial Implications
Marketing Research through the Web
Advantages of Electronic Publications
Internet Marketing Plan
Basic Forms of Virtual Business
Internet Demographics and Trends
The Virtual Community
Strategies for Web Success
Examples of Internet Strategies
On-Line Positioning
Factors in Internet Marketing Programs
The Internet Presence
Uses of Interactive Web Sites
Internet Direct Selling
Internet Shopping vs. Store Shopping
Internet Marketing Objectives
On-Line Promotion
Pricing on the Internet
Evaluating the Outcome
Email: jharvey@som.gmu.edu
Home Page: http://mason.gmu.edu/~jharvey
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