Chapter 18 Setting the Right Price

11/15/01


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Table of Contents

Chapter 18 Setting the Right Price

Steps in Setting the Right Price

Price Skimming

Penetration Pricing

Status Quo Pricing

The Legality and Ethics of Price Strategy

Tactics for Fine-Tuning the Base Price

Tactics for Fine-Tuning the Base Price

Special Pricing Tactics

Relationships among Products

Cost-Oriented Tactics

Demand-Oriented Tactics

 Author: Jim Harvey

Email: jharvey@som.gmu.edu

Home Page: http://mason.gmu.edu/~jharvey

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