Chapter 13 Retailing
The Role of Retailing
Classification Summary
Major Types of Retail Operations
Scrambled Merchandising
Nonstore Retailing
Direct Marketing
Electronic Retailing
Choosing the Retailing Mix
The Retailing Mix
Presentation of the Retail Store
Trends in Retailing
Email: jharvey@som.gmu.edu
Home Page: http://mason.gmu.edu/~jharvey
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