Chapter 12 Marketing Channels and Supply Chain Management
Marketing Channels
Marketing Channel Functions
Contact Efficiency
Channel Intermediaries
Channel Functions Performed by Intermediaries
Channels for Consumer Products
Channels for Business-to-Business Products
Alternative Channel Arrangements
Supply Chain Management
Role of Supply Chain Management
Channel Strategy Decisions
Levels of Distribution Intensity
Managing Channel Relationships
Channel Power, Control, and Leadership
Email: jharvey@som.gmu.edu
Home Page: http://mason.gmu.edu/~jharvey
Download presentation source