Chapter 10 Developing and Managing Products
Categories of New Products
Successful New-Product Development Process
New-Product Development Process
PPT Slide
Concept Test
Choosing a Test Market
Why New Products Fail
Success Factors
Categories of Adopters
Product Life Cycle
Product Characteristics and the Rate of Adoption
Marketing Strategies for PLC
Diffusion Process and PLC Curve
Email: jharvey@som.gmu.edu
Home Page: http://mason.gmu.edu/~jharvey
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