Research Area: Cognitive Neuroscience of Designing


The cognitive neuroscience of designing is a nascent research area that uses EEG, fNIRS and fMRI techniques to study the brains of designers and connect their brain behaviors to their cognitive designing behaviors. We are looking at cognitive behavior that is uniquely indicated for designers and aim to determine whether there are correspondingly unique differences in brain behavior.



Initial papers that describe some recent research findings

  • Hu, M, Shealy, T and Gero, JS (2018) Neuro-cognitive differences among engineering students when using unstructured, partially structured and structured concept generation techniques, ASEE (to appear). (pdf)
  • Shealy, T, Hu, M and Gero, JS (2018) Neuro-cognitive differences between brainstorming, morphologivcal analysis and TRIZ, ASME IDETC (to appear) (pdf).
  • Vieira S, Gero JS, Delmoral J, Fernandes, C, Gattol V and Fernandes A (2018) Workshop Paper: Studying the neurophysiology of designing through an EEG study of layout design: Preliminary results, DCC'18 Workshop on Neurophysiological Measures and Biometric Analyses in Design Research, Lecco, Italy, July 2018. (pdf)

The people who are working on this include:

  • Sonia Vieira, University of Porto
  • Tripp Shealy, Virginia Tech
  • Jessica Delmoral, University of Porto
  • Valentin Gattol, Austrian Institute of Technology
  • Mo Hu, Virginia Tech
  • Peter Torland, Lulea University