Research Area: Cognitive Neuroscience of Designing


The cognitive neuroscience of designing is a nascent research area that uses EEG, fNIR and fMRI techniques to study the brains of designers and connect their brain behaviors to their cognitive designing behaviors. We will be looking at cognitive behavior that is uniquely indicated for designers and aim to determine whether there are correspondingly unique differences in brain behavior.



It is too early for us to have produced any results or publications. Come back later after we have some results. Current projects include a combined think-aloud protocol and EEG study of designers in a block experiment of producing layouts with differing degrees of constraints and an fNIR study of comparing brain behavior when using different design methods.


The people who are working on this include:

  • Sonia Vieira, University of Porto
  • Tripp Shealy, Virginia Tech