The title of this advertisement is "Boncilla For Fagged Faces." Fagged means drained of energy or weary. This title appeals to the man who does not want to look tired or frayed. It plays off of one's desire to look young. The article uses hyperbole to get its point across. Also, the advertisement compares barbers to men of great stature like Leonard Wood and Saint Patrick. The article also attempts to make the man talking look naïve when he says that he has never heard of Boncilla. He looks foolish because he is not in the "know." Furthermore, the actual use of a conversation in the ad makes it very personal. It is reminiscent of a very short play that the intended audience can relate to. Going to the barbershop is a very relatable experience because it is something that every man has done at some point in time. Also, the setting of a barbershop is very relaxed and slow-paced; like a "leave your problems at the door" place. Also the ad is very careful to bold and cap particular words.

Just by looking at the title, "Do men select wives-or women select husbands?" one can see the appeal that it would have on women at this time. This advertisement was placed right around the time when women were beginning to gain more rights, including Women's Suffrage. This ad would appeal to a woman's desire to feel they have some power over men, considering it had always been the other way around. You can see this theme conveyed when you look at the picture. The woman in the picture is mounted on a horse raised above the men to show her importance. She is dressed in all black clothing and has a smirk on her face; it is as if she knows something that the men in the picture do not. She knows that she has power over them and that they are "pawns" in her "evil plow". In a way, they are slaves to her beauty. The men in the picture are wearing white. This is done to show their innocence. They can do nothing to resist the power that the woman seems to posses over them because she uses this particular product.

Ploys that advertisers use to sell their products can also be seen in today's world. Today our society seems to be very preoccupied with sex. Simply put, "sex sells." This can be seen in advertisements for Herbal Essences' products. Herbal Essences' commercials usually consist of a woman washing her hair in the shower while making "orgasmic" sounds because washing her hair feels so good. At the end of the commercial a woman's voice says how using Herbal Essences' products is "a totally organic experience." It is pretty obvious that this alludes to sex. Furthermore, the slogan for Herbal Essences' Bodifying Foam is "Does your body long to be held…and held…and held…? Now you can get the body of your dreams with our long-lasting, volumizing hairspray, mousse and gel."