English 302B (Advanced Composition for Business)

Professor Chris Thaiss


M-R 715-920 (Sec. AB1); ENTerprise 173 (Computer Classroom)

M-R 930-1135 (Sec. AB2): ENT 173(Computer Classroom)

Summer 2002, A Session

Website: http://mason.gmu.edu/~cthaiss/302b02.htm

Phone: 703-993-1170

E-mail: cthaiss@gmu.edu

Chris Thaiss's Home Page

Office: Robinson A473

Hours: MT 12-1


Course Goals

Evaluation Standards

Assignments

Books and Materials

Schedule of Classes

Technical Support


GOALS


English 302B, Advanced Composition for Business, is meant to provide guided, evaluated practice in several forms of written communication common in business settings. These forms include, among others,

*memos

*letters

*proposals

*brief research reports

*white papers

*webpage construction (optional--see Technical Support)

As customary in business, the writing in this course will be highly collaborative. Its effectiveness depends on both individual energy and cooperation. In these sections, the collaborative writing will be carried out by such means as

*electronic mail and real-time discussion/response (via GMU Townhall)

*planning, preparation, and presentation of a small-group field research project and of a "white paper" based on that research

*small-group "feedback" on drafted writings

*dialogue with the instructor.

I trust that each person in the course will emerge from it with a better-developed sense of the principles and typical methods of business writing, plus improved ability to carry out typical business-writing tasks.


TECHNICAL SUPPORT


Susan Campbell of GMU's Instructional Resource Center (IRC) has provided an excellent group of resources on a range of technical tasks, from getting a GMU account to designing and uploading your own website.

EVALUATION STANDARDS


Evaluation will be ongoing in this course, primarily in the form of responses by the instructor and fellow students to ideas and documents in various stages of completion. Three projects (the comparative document analysis, the field research report, and the white paper) will be drafted, workshopped, and revised. Grades will be A through F, although only those students earning a final C or better will fulfill the GMU Advanced Composition requirement.

Grading standards are as follows (grades to be determined at the discretion of the instructor):

A = outstanding work: among the specific virtues, full, active, cooperative, and imaginative participation in all activities, exercises, and projects of the course; prose that consistently demonstrates the principles of effective business writing, as outlined in the core text;

B = very good work: full, active, and cooperative participation in all activities, exercises and projects; prose that almost always demonstrates the principles of effective business writing;

C = satisfactory work: full, cooperative participation in all activities, exercises, and projects; prose that, with revision, almost always demonstrates the principles of effective business writing;

D = almost satisfactory work: almost full, usually cooperative participation in all activities, exercises, and projects: prose that, with revision, usually demonstrates the principles of effective business writing;

F = unsatisfactory work: inconsistent participation in activities, exercises, and projects; or prose that, with revision, still fails to demonstrate consistent application of the principles of effective business writing.

I will give pluses and minuses according to GMU policy.

NOTE: A written project will receive an F if a student does not participate in every phase of the development of the project and meet all deadlines for preliminary materials.


MISSED DEADLINES


Projects are due in class, at the beginning of class on the dates marked (pending the instructor's changes in schedule). Don't miss deadlines: grades for final drafts of projects not turned in when due are dropped one letter for each day or part of a day that the project is late.


BOOKS AND MATERIALS


Writing on the Job, by John Brereton and Margaret Mansfield. Updated Ed. (New York: Norton, 2000) (WOJ)

Incidental expenses for xeroxed copying of project materials.

The University Library System contains extensive holdings of business-related books and periodicals, plus online access to many business-related services. See Subject Guides in Business and Economics

Although we will be working daily in the computer lab, it will be useful to you, though not essential, to have home access to Townhall, for any necessary communication with other members of your research group after class hours.

I also strongly recommend the additional advice on your writing that you can receive through the University Writing Center.


ASSIGNMENTS: COURSE PROJECTS and PROPORTIONS OF CREDIT


1. In-Class Exercises, Workshops, Discussions, Oral Presentations--Because business writing, including the writing in this course, is collaborative, your full, active, cooperative participation in the daily work of the course is key to your success. 30% of course credit (roughly 2% of final grade for each day's participation). I will rate your daily participation either satisfactory (full, active participation, as described above under Evaluation Standards) or less than satisfactory. An absence will result in a loss of 2% from the final grade for the in-class work missed.

2. Comparative Document Analysis (10%)--From May 31 to June 6, we will work on comparative analysis of two articles on the same issue or event from business-related publications. My aim in this assignment is (1) to increase your attentiveness to both the blatant and the subtle differences between accounts of the "same" event by different publications. Whether as producer or consumer, you need to be aware of these differences in building your own informed perspectives on the issues. Practice in doing this sort of analysis will also make you more articulate in writing "white papers" (position statements or formal recommendations) on any issue.

Only one of these articles may be from a national general interest online news source (such as www.washingtonpost.com). The other must be from a print or online business publication, such as the Wall Street Journal. We will practice in class using databases (e.g., Lexis-Nexis, Dow Jones Interactive) that index print and electronic materials on business-relevant topics. I must approve your sources. We will develop in class questions to ask about the two articles by which to do a well-informed comparison. Among the areas of comparison will be purposes, intended audiences, kinds of evidence, organization, writing style, and graphic presentation. Drafts for peer review will be due June 4; revised, edited drafts will be due June 6.

Drafts and revised drafts should be submitted using standard memo format (see WOJ, 21-25) and should be roughly 1000 words. Revised drafts submitted June 6 should be accompanied by first drafts (with annotations by peer reviewers), filled-in critique sheets from peer reviewers, a one-page memo that describes and justifies the changes in the revised draft ("change memo"), and an Appendix that includes photocopies of the compared documents.

3. Team Field Research Project (50%)--Throughout the course, we will be developing aspects of a two- to three-person project that will be based on your investigation of the documents and writing practices of a local business organization of your choice (I must approve proposed choices). In class, we will discuss methods, materials, and presentation of the projects. Chapters 3a and 6 of WOJ will be assigned and adapted. Aspects of the project include the project research proposal, a letter of introduction to the firm, a series of progress memos sent electronically, the full report of the research, and a 10-15 minute oral presentation by each group to the class (on the last day of the course).

The research report itself will consist of two main parts: an analysis of five typical, significant documents written by the firm (1-2 double-spaced pages per document analyzed), analyzed for those features learned and applied in the Comparative Document Analysis assignment, and a detailed interview (roughly 5 double-spaced pages) with an employee of the firm knowledgeable about the range and types of writing done by the firm as part of its work.

A third part of the report will be done online in class: an evaluation of a web page either produced by the firm or closely related to a primary kind of work done by the firm. The method of analysis will be based on a prototype website evaluation assignment by Professor Virginia Montecino.

Due dates are noted in the schedule below. Remember that credit for the entire project is contingent on full, active, and cooperative participation in all phases. My criteria for evaluating the written projects are based on the principles of effective business writing detailed in the pertinent chapters of WOJ and on our class discussions.

Because there will be little time to prepare and practice the oral presentations, evaluation will be less formal; nevertheless, I will be assigning handout or web-based readings that detail principles of effective oral presentation, and these should be followed precisely. I have been generally pleased by the presentations that students have worked up in this course, even under severe time constraints. You CAN do it! The deadlines of this course are excellent practice for the time pressure you'll regularly be under in the workplace.

These projects will receive a group grade; thus, the grade earned by the team will be the grade earned by each individual on the team. Nevertheless, one element of the final report will be the team's self-assessment of each person's contribution, and I will take the liberty of adjusting individual credit, if necessary.

4. "White Paper" Based on Team Field Research (10%)

In the course of your team field research on the writing culture of a business organization, each team member will identify a communication issue or problem at the company/agency/business that will form the basis for a "white paper" (i.e., a position statement or formal recommendation). The white paper is an important form of business report that is used in both university courses and the workplace. Each member of the team will write a separate white paper on a separate issue. I must approve topics. Your white paper should be addressed to a relevant manager with the firm (though whether you indeed deliver the white paper is up to you!), rather than to me as an interested outsider. Your white paper will need to (1) succinctly describe the issue or problem, including any relevant background the reader needs; (2) state your position on the issue and/or make recommendations toward solving the problem; (3) support your position and/or recommendations with all relevant data and sources. Source material may include your own relevant experience and observation or that of others whom you can accurately and specifically cite; print or online articles or product specifications that you must accurately cite and document. Databases may come in handy in this project. A table (e.g., of data, options, or pros and cons) must be included somewhere in the document, as appropriate to your subject.

Your final draft should be between 1000 and 1500 words. A proposal paragraph is due to me by June 5; the preliminary draft workshop will be held June 10, and your final draft (plus preliminary draft, change memo, and critique sheet) is due June 12.


PLAGIARISM


Please review the English Department's policy on plagiarism. Since this course is heavily collaborative, I will expect individuals to help one another with constructive feedback. Nevertheless, I expect that any help (e.g., with editing) received outside of normal class workshops and discussions will be approved by me and will be credited in documents. Certainly, I expect that all uses of sources (oral, online, printed) will be documented. If I suspect plagiarism, I will report it to the University Honor Committee (it is your responsibility to be familiar with the GMU Honor Code and to abide by it).


SCHEDULE OF CLASSES


I hope that I will not need to make changes in this schedule. However, any changes will be announced in class, via e-mail, or on Townhall. It is each person's responsibility to be aware of changes.

M May 20:: Introductions and Exercises; activate e-mail accounts (see Technical Support); **read WOJ, Introduction

T May 21:: Townhall--Getting Started and the "Junk Mail" exercise; The Process and Principles of Business Writing; **begin group formation and proposal-writing for team field research; **read WOJ, Chapters 1, 6b

W May 22:: Composing Effective Business Prose I (memo and letter exercises); have read WOJ, Chapters 1, 6b; post proposal for team field research; **read WOJ, Chs. 10-11 (NOTE features of punctuation, usage, and grammar that have given you problems in your writing, and be prepared to ask about them in class.)

R May 23:: Composing Effective Business Prose II (review of WOJ grammar and usage sections, Chs. 10-11); post revised research proposal; **read WOJ, Chapter 3a, to begin prep for research interviews post; **contact company and arrange study (if your group has not already done so)

F May 24:: Last day to ADD classes.

M May 27 Memorial Day--No Class

T May 28:: Small-group workshop: compose letter of introduction/commitment to company. Groups then compose detailed interview questionnaire to conduct fieldwork.

W May 29:: (Possible class cancellation--TBA) Whether or not we hold class this day, groups should continue composing interview questionnaires and POST them to Townhall group sites; **collect data

R May 30:: Field Research Progress Memos (post); discussion of Document Analysis criteria (exercise); **begin Comparative Document Analysis assignment

NOTE: Friday May 31 is the last day to drop classes without the Dean's permission.

M June 3:: Comparative Document Analysis (exercises and discussion); **draft comparative analyses

T June 4:: Small-group workshop on drafts of comparative analyses; discussion of research progress; **revise and edit comparative analyses; **read handouts and websites on White Papers; read WOJ, Ch. 6a

W June 5:: Principles of the "White Paper"--after our discussion of examples, submit proposal paragraphs and begin drafting; **continue research and writing of white papers.

R June 6:: Revised drafts of Comparative Analyses (plus addenda) due in class; continue drafting of white papers; post Field Research progress memos (interview results); discussion

M June 10:: Workshop: Drafting, Organizing, and Formatting Research Reports; small-group workshop on drafts of white papers;**begin drafting reports of field research; revise and edit white papers

T June 11:: Critique Workshop--Evaluating WEB Pages Pertinent to Team Field Research; **continue drafting of Field Research reports

W June 12:: Revised white papers due in class; Workshop on Web Page Evaluation II--draft and post critiques by end of class

R June 13:: Cross-group workshop on drafts of field research interview reports; **revise and edit reports; read handout/web-based material on oral presentation techniques

M June 17:: Cross-group workshop on drafts of field research document-analysis reports; workshop on ten-fifteen minute oral presentations of team field research; **prepare and practice oral presentations

T June 18:: Revised drafts of both parts of Team Field Research reports, plus addenda, due in class; ten-fifteen minute presentations; course review.

There will be no final exam in this course.