Appeal to Widespread Belief (Bandwagon Argument)

This argument tries to make a person believe that everyone else is doing or believing something, so he should also. Instead of making a decision based on his own research or opinion, he is tempted to agree because of social pressure and not wanting to appear different from everyone else.



" In the current economic times, more and more people are turning to personal home gardens to grow their own vegetables and save money on their grocery bills. Home gardens provide inexpensive vegetables while giving hours of pleasure watching the plants grow and the vegetables mature. Home gardening is a fun family pastime, returning to the traditions practiced by families for hundreds of years.

We here at Homestyle Gardens have put together a starter package for the beginning backyard gardener that is guaranteed to help you get your garden up and growing in no time. Our Premier Planting Package contains a 100-page instruction book with the secrets for successful backyard gardens, fifty packets of the most common and easy-to-grow vegetable seeds, a box of quality fertilizer to spur your plants' growth, and several basic gardening tools that will get you started quickly. Order today, and we will include a pair of high quality gardening gloves at no extra charge. But don't hesitate. We have a limited supply of these gloves, and when they run out, we will discontinue this offer.

We have sold over 200,000 of these starter packages in the last month alone, so don't be the last one in your neighborhood to order one. Call the toll-free number at the bottom of your screen and join the Green Revolution today. Fifty million gardeners can't be wrong !"

NB: The goal of the "jump on the bandwagon" argument is to convince someone that they should join in something that everyone else is doing or believing. The problem is not that what is being promoted is a bad idea (though that is always possible), but rather that someone should join in simply because it is popular at the time. The proposal should be judged on its own merits and not depend upon how many people are engaged. That is a risky standard of judgment, considering how many millions of people still smoke in spite of the health risks. And as far as the adage "two million doctors can't be wrong" - history speaks for itself on that idea.

Contemporary Media Examples
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