This plane is configured for a sucessful user expierence.It is the first step that detereminess what the users want to get out of this product and what we want to get out of it. It is divided into user needs and project objects. The users needs describes adressing a wide range of needs.In this plane, understandng their needs by interviewing or observing is the best way to understand the user. Inorder to break down the mass of user neeeds you can break them into categories, or user segmentation. This allows you to divide the users based on their needs and will inform you of what the most common and important needs that are to be fulfilled.This plane's project objects include reaching business goals, brand identity,and success metrics- all the things that make your website successful.
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