Course Syllabus - Bocconi University

EXPLORATION ITINERARY

MBA 23

 

 

TITLE:

Management Consulting: A GUIDE TO THE INDUSTRY AND THE PROFESSION

(Ferdinando Pennarola)

Objective and contents

For the themes discussed and the teaching methods used, the exploration itinerary will provide added value in learning terms for:

bulletthose with no previous work experience who are intending to start on a career as a management consultant.
bulletthose who in company management roles (the real jobs as they were called in the Eighties) will need to work as an interface to management consultants by taking part in their projects, verifying the output and directing their work.
bulletthose who in company management roles will have the job of choosing and allocating executive work to professional consultants.

In order to carry out these roles, in fact, it is necessary to know who are the suppliers of this service and to understand the suppliers’ features («who knows how to do what»); these are the skills required in order to be able to get significant professional satisfaction.

The main objective of the Exploration Itinerary is therefore the following:

bulletto provide a structured opportunity to get to know the profession in all its aspects and in all its forms.
bulletto provide an occasion to understand one’s self, and therefore evaluate how well one’s individual skills match those typically sought by the profession.

To achieve this objective the didactic methods used will be very active and, more than just using testimonies, business cases and simulations, at certain points information will be required to be researched over the internet.

Course organisation and professors

The planning and organisation of the course is the responsibility of staff from the Organisation department (Ferdinando Pennarola), whilst the teaching activities will be carried out by various professors from Organisation (F. Pennarola) from Strategy (F. Sacco, G. Colombo) and from Marketing (F. Iaconetti and G. Gallazzi).

The programme structure and the ‘service’ initiatives

All the course participants will be inserted into an internet distribution list, MCONSULT@UNI-BOCCONI.IT, in order to initiate a discussion forum amongst the students (moderated by the teaching staff) on matters such as how the course is going and on particular aspects from specific course sessions. The only software tool necessary will be an email client .

The programme will be split into three distinct modules, each of which will be equivalent in terms of teaching load and number of class sessions. The participants will be divided into work groups and to each group will be given a topic to research over the internet.

 

 

MODULE

POSSIBLE INTERNET RESEARCH THEMES

bulletFirst module: the management consulting sector in Italy, its evolution over the years and the operators in the Italian market. The European and world-wide sectors. Organisational assets and company management by professionals.

bulletthe geographical distribution of consulting firms (number of offices and sizes)
bulletthe areas of consulting activities and the types of client companies.

bulletSecond module: skills and approaches of the management consultant. Methods and tools for researching and acquiring data from companies.

bulletthe career opportunities in management consulting firms.
bulletthe education given to management consultants.

bulletThird module: The management consultancy process, methods and models used in professional practice.

bulletanalysis of mission statements present on web pages of consulting firms.
bulletSurvey on consulting methods.
bulletThe services offered on the web by consultants.

 

The on-line consulting project simulation

Participants will split in groups in three locations:

bulletSda Bocconi (consulting company)
bulletGeorge Mason University (consulting company)
bulletCarnagie Mellon University (client company)

Consultants will provide assistance to clients by:

bulletworking a t a distance, using email, L. Notes and videoconferencing tools
bulletanalyzing and discussing a case study, provided by the clients

More information is available at the following address (used as home page for the project):

http://www.som.gmu.edu/cramton/orgworkshop/index.html

 

The Management Consulting Industry Report

Session will be dedicated to prepare The Management Consulting Industry Report, a comprehensive report of facts, figures and innovations coming from the MC industry players. This report is a result of the work of the whole class: the organization of the research and production of the report is left to the participants. The report is due at the end of the course and it will account for 50% of the total grade.

General programme of the 30 sessions.

SESSIONS

DATA

MODULE

THEME

PROFESSORS

1

16/11/98

1

Introduction and projects description

Pennarola (Org)

2

16/11/98

3

The first debrief with the client, the definition of the problem, and the preliminary proposal.

Pennarola

3

17/11/98

1

Consulting to companies, ways of segmenting sectors and the types of consulting companies

Sacco (str)

4

17/11/98

1

(continues)

Sacco

5

18/11/98

3

The first debrief with the client, the definition of the problem, and the preliminary proposal.

Pennarola

6

18/11/98

3

(Continues)

Pennarola

7

19/11/98

1

Industry characteristics

Sacco

8

19/11/98

3

Continual assistance and project implementation

Sacco

9

20/11/98

1

Small and Medium consulting firms

Sacco

10

20/11/98

1

(Continues)

Sacco

11

23/11/98

2

Attitudes, competencies, and skills of consultants

Pennarola

12

23/11/98

2

(Continues)

Pennarola

13

24/11/98

1

Marketing of professional services

Iaconetti (Mktg)

14

24/11/98

1

(Continues)

Iaconetti

15

25/11/98

1

Consulting projects commissioned by international bodies and organisms.

Colombo (Str)

16

25/11/98

1

(Continues)

Colombo

17

26/11/98

2

Business ethics

Sacco

18

26/11/98

2

(Continues)

Sacco

19

27/11/98

3

Economics of MC firms

Sacco

20

27/11/98

3

(Continues)

Sacco

21

30/11/98

1

How management consulting companies advertise their services

Gallazzi (Mktg)

22

30/11/98

1

(Continues)

Gallazzi

23

1/12/98

1

Consulting projects commissioned by international bodies and organisms.

Colombo

24

1/12/98

1

(Continues)

Colombo

25

2/12/98

2

Organization and career management in MC firms

Pennarola

26

2/12/98

2

(Continues)

Pennarola

27

3/12/98

1

Head Hunting services: Analysis and discussion fot eh Egon Zehnder Case Study

Pennarola

28

3/12/98

1

Guest Speaker: Mr. Paolo Veneziani, Partner Egon Zehnder International, Milano Office

Pennarola

29

4/12/98

1

Industry report presentation

Pennarola

30

4/12/98

3

Jacob Suchard Case presentation

Pennarola

 

Course Timing: November / December 1998.

Use of English: 90%. Use of Italian: 10%.

Evaluation of the learning process

The learning process will be evaluated along three parameters:

bulletclass participation and attendance = 10%
bulletManagement Consulting Industry Report = 50%
bulletOn-line consulting project with George Mason and Carnagie Mellon = 40%



Updated 11/16/1998
Contact Information Copyright 1998 George Mason University