Dr. Jaju's research focuses primarily on examining the marketing strategy from the organizations perspective. In the recent past, his research involves exploring three inter-related domains of business: 1) Link between Corporate & Functional (Marketing) Strategy, 2) Market Orientation of Corporate Strategies, and 3) Market and Customer-related Consequences of Corporate Strategy. Issues such as corporate brands, reputation and brand images, and their relationships with organizational and functional strategy are primary areas of his interest.

His research has been published in the following journals:

• Journal of Academy of Marketing Science
• Journal of International Management
• Marketing Theory,
• Marketing Education Review.
• Indian Management.

His research has also been showcased at Special sessions of Marketing Science, bi-annual AMA marketing conferences, the Academy of Marketing Science conferences, IEEE Engineering Management Society, Decision Science Institute, and Relationship marketing conference.