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George
Mason University :: SOM :: Marketing MARKETING MANAGEMENT :: MKTG 471 Fall 2002 |
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Required Text Book Strategic
Marketing Problems: Cases and Comments (9th Edition) This Book is available at almost all book stores around the town. The cost of a brand new book is approx. $110. However, you might find an old copy for a lesser price at one of the bookstores. In my opinion, this is one of the good books to read. The book has been widely hailed for its practical and enjoyable style. The authors are very renowned and well published. If you are a marketing major, you might want to own and hold on to a copy of this book for your job interviews preparations and for future reference. If you buy books etc. online, try these online bookstore sites for this book:
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