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Class Test Policy & Strategy

The underlying idea behind administering the tests is not only to evaluate your understanding of the subject but also to make you aware of the important themes in Marketing Strategy. Tests should be considered as a source of learning.

The (mid-term) test will be non-cumulative and final Exam will be cummulative. They will comprise of a combination of multiple choice, and short-answer type questions. You would be responsible for understanding and keeping a track of whatever is covered in the class, during the lectures, notes, handouts, discussions etc. The tests will cover all assigned materials including textbook and other assigned readings, lectures, case discussions, guest speakers, videos etc. No study outline would be given for any of the tests.

To facilitate your preparation for the test, here are some Do's and Don'ts

DO's:

• Use Lecture notes as outlines for all the concepts in the book. e.g. Pick out each concept and try relating it to an example that we discussed in the class.
• Read the text carefully and very comprehensively.
• Remember all the key words in the definitions
• You should be comfortable with identifying the concept if a real world example is cited.
• You should be familiar with the various processes e.g. Marketing Strategic planning etc.
• I have found that reading the highlights section in the textbook helps understand the material better. You might consider reading these sections during the semester as we cover each topic.

Don'ts

• Need not memorize the definitions.
• While reading the book, you would come across a lot of data (e.g. demographic, financial etc.) you do not have to memorize these data values.
• Need not remember the name of a particular video or the date that we saw it. However, the test might have a question where you have to identify a concept that was related to a video case.
• Read the Highlight boxes of the textbook for better understanding of the concept, However you would not be responsible for that.
• Read the supplementary reading material on the web page for better understanding, however you would not be responsible for it.