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Class Participation Policy

This is a discussion class, hence much of your learning comes from coming to class and participating in the discussions. As a member of this class, your priority should be to attend and participate in each of the class sessions. You should be prepared to offer views and explanations on the subject being studied. At first this may feel awkward but with enough practice and participation you will get used to it. Remember that a good portion of your grade depends on how well you articulate your thoughts and how well you can apply your marketing knowledge to different situations. In grading this component of the course, I will consider the quality of information as well as the ways in which ideas are articulated. I will not seek your participation for grading purposes. You need to make yourself and your work noticable for me to be favorably impressed by it. Your participation grade will comprise of your active participation in the class activity and NOT just your presence in the class.

You are also expected to participate in online discussions. To facilitate, I have established a class discussion board. You should post any interesting information relevant to the course that you come across in any media (TV/Magazines/Books) or you witness it while shopping yourself. It is the responsibility of the other class members to engage in discussion over that material. Your active participation in these discussions will count towards your participation grade.

I also look at work that you do beyond the class-work with a positive eye. If you read an additional book, find a new article/case that pertains to class discussion and generally do work of this type you will not only receive a better grade but learn much more than the others in the class. Clearly, you must also show this work in class from which we will all benefit. I challenge all of you to seek new knowledge on your own and bring your experiences and reflections to the class discussions. High levels of class involvement and a genuine interest in what you study is depicted by such attempts to seek new knowledge.