George Mason University :: SOM :: Marketing
MARKETING MANAGEMENT :: MKTG 471
Fall 2002
 
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Class Lecture Notes

Here are the links to the Powerpoint slides of the lecture notes that we discuss in class in every session. You would be able to view them using MS Powerpoint Viewer 97/2000/2002 (available at most of the Computer Labs at the School).

SAVE $$, PAPER & TREES while downloading and printing these powerpoint slides for reading for tests: Once you are viewing your powerpoint slides in the MS powerpoint viewer, click on FILE, then click on PRINT. The Printing dialogue box comes up. On the dialogue box, click on "Print what" & select "Handouts (6 slides per page)". Below that also check the box which says "Pure black & white". Then click on "OK".

MIDTERM TEST 1

FINAL*

Chapter 1

Chapter 7

Chapter 2

Chapter 8

Chapter 3

Chapter 9

Chapter 4

Chapter 10

Chapter 5

Chapter 6

* FINAL EXAM IS CUMMULATIVE

HANDOUTS

Here are some handouts as supplements to the chapter notes. You might find them useful.

Core Competencies and Capabilities (MSWord File)
Diffusion of Innovation (MSWord File)
Distribution Strategy (MSWord File)
Key to SWOT Analysis (MSWord FIle)
Porter's Five Forces Model of Competition (MSWord FIle)
Porter's Strategies of Competitive Advantage (MSWord File)
Pricing Approaches (MSWord FIle)
Promotional Strategy (MSWord File)
Popular Theories in Marketing Strategy (MSWord File)
 

READINGS

Prahalad, C.K., and Gary Hamel. "The Core Competence of the Corporation." Harvard Business Review, May/June 1990, pp. 79-91.

Campbell, Andrew, and Kathleen Sommers-Luch. Core Competency Based Strategy. International Thompson Business Press, 1998.

Collis, David J., and Cynthia A. Montgomery. "Competing on Resources: Strategy in the 1990s." Harvard Business Review, July/August 1995, pp. 118-128