MKTG 471 Home

Assignment

Attendance

Grades

Notes

Overview

Participation

Policies

Presentation

Project

Project Tools

Schedule

Test Policy

Textbook

WebCT

Case Assignments

All assignments are group work and require case analysis and class presentation. Due dates for each assignment shall be announced in class within the first two weeks.

OBJECTIVE: Cases describe real business situations. Thus, learning by the case method provides the students with an opportunity to deal with problems that managers actually face. Written case analysis reports are a significant learning device. These are "analysis-action" reports, rather than mere "fact-finding" reports. They are assigned for the following reasons:
1. To help develop habits of keen analysis and sound judgment.
2. To train in logical and orderly thinking.

HOW TO PREPARE FOR A CASE: While there is no best way to prepare a case, the following guidelines are offered. They should be adapted to one's own method and style.

• Quickly go through the case seeking answers to the following questions: "What broadly is the case about and what types of information am I being given to analyze?" Pay particular attention to the first few and last few paragraphs.
• Carefully read the case, underlining important information and key facts. Raise the following question for yourself: "What is the basic problem that the manager has to resolve?" Put yourself in the manager's position and develop a sense of involvement in the problem.
• Write down the key problem on a piece of paper. Also note the associated problems. Go through the case again, sorting out the relevant considerations for each problem.
• Analyze the information pertaining to each problem to develop a set of recommendations. Support your recommendations with appropriate data

NOTES ON PREPERATION OF CASE DISCUSSION

CASE ANALYSIS DISCUSSION QUESTIONS (MSWord File)