TEXT BOOK
"Business Marketing: Connecting Strategy, Relationships, and Learning", by Robert Dwyer, John Tanner Jr., John Tanner

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"Business Marketing: Connecting Strategy, Relationships, and Learning",
Author: Robert Dwyer, John Tanner Jr., John Tanner
Publisher: McGraw-Hill/Irwin
ISBN: 0072865784; 3rd edition. |
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This textbook is the officially adopted course textbooks and we shall follow its structure closely. In my opinion, this is one of the good books to read. The book has been widely hailed for its practical and enjoyable style. The author is extremely renowned and well published. If you have a flair for marketing, you might want to own and hold on to a copy of this book for your interview preparations and future references.
This Book is available at almost all book stores around the town and on all online book retailers on the internet (Use your deal hunting skills to locate a copy at a lower price. To help others, post the price of the book and where you got it on our WebCT discussion board) |
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