As your progress through this course, you will be required to research, analyze and present firm, industry or market-specific information relating to your assignment or term paper. There are many sources from which you can gather the requisite information. These include: annual reports, consultant/industry analyst reports, databases, Department of Commerce publications, trade and academic journals, the business press (Wall Street Journal, Business Week, etc.), and so on. You may be surprised and overwhelmed by the volume of information that is available for many topics, though you may have to do some "detective work" to identify and locate them. The most promising sources are:
Books (e.g., Hoover's Handbook of American Business)
Popular magazines (e.g., Business Week, Wired, People, Time)
Academic journals (e.g., Journal of Popular Culture, Dress)
Trade publications (e.g., Women's Wear Daily, Advertising Age)
GMU Library Research Guide
You can often find good material by doing on-line database searches (Galileo, hoovers.com, lexis-Nexus etc). Our Library has access/subscription to most of these online databases. Basic business databases available to GMU students are found HERE.
Further your can use a variety of search engines (viz. Google, Yahoo, Lycos etc.) to pull up specific information about companies.