Dr. Anupam Jaju
Enterprise Hall, Rm 138
703 993 1786, ajaju@gmu.edu

TERM PROJECT

The term project requires you to develop a COMPREHENSIVE DIRECT MAIL CAMPAIGN for a local Northern-VA business-to-business firm.

The objective of this project is to learn and understand the characteristics of business market segements and operational strategies of B2B DIRECT MAIL campaign. This hands-on project is designed to familiarize you with this commonly-employed communication tool in the B2B marketplace.

For Details TERM PROJECT DETAILS (Adobe pdf file)

Each group is required to turn-in a one-page "Project Preface" as indicated in the course schedule. In your project profile explicitly state the choice of your term project.

DUE DATE : The complete term project report is due on the day of presentations (See Schedule). Late papers will not be accepted. Plan ahead and avoid crises.

The hands-on project component of this course is a group effort and is deliverable in two forms: i) a 20-page report, and ii) a presentation at the end of the term.

All reports must be professional quality and should not exceed the page limit assigned. The page limit does not include the cover page, table of contents and appendices.

"What is a Project Preface?"
"Project Preface " is a one-page document containing the following:
a) Name of the group, team members and email addresses.
b) Your selected topic: Name of the companies and a brief description of their products/services and market.
c) Why you chose that particular topic?
d) how you would delegate work and your plan of action (time frame - required).
 

Writing Tips:

- Keep your audience and your purpose in mind. Your goal should be to "express," not "impress." Therefore, when choosing words and constructing sentences and paragraphs, keep it clear, keep it simple, and keep it moving.

- A minimal requirement of the report is that it be free of blemishes in grammar, spelling, and such. You are asked to submit a report that is no more than 20 pages in length, but you are not required to necessarily reach that limit. However, on the other hand the tendency is to put as much raw information as you can in the report. Remember, the limit is 20 pages and so use your judgement in the amount of information that you are putting in the report and its relevance and the overall quality of the matter.

- Use charts, tables and graphics to help illustrate your points. These are especially useful when describing such elements as organizational structure, target market profile, market share, steps in training programs, or any historical data, etc.

- Also, remember to use clear, effective titles, headings and subheadings. Provide structure to your report to make it interesting. Insert page numbers.

- Proofread your paper carefully and correct all errors. I simply hate sloppy work both on presentations and reports.

- Appendices and Exhibits: Please use these supplements effectively. Do not attach company brochures or product manuals.

- References: Provide a list of all library and published company information that was useful in supporting your paper.

- Do not put your paper in a folder or inside a cover. Just place a staple on the top left corner. The cover page of the term paper should explicitly mention the name of the company you studied, your group name, names of group members and their student id numbers.

 

CONTACT EMAIL: ajaju@gmu.edu