Dr. Anupam Jaju
Enterprise Hall, Rm 138
703 993 1786, ajaju@gmu.edu

OVERVIEW

Business refers to marketing activities that are directed toward businesses, governments, not-for-profit organizations - as opposed to consumers.

For a number of reasons, business markets are different from consumer markets. This course will highlight and analyze this distinction and elaborate on how that distinction matters for firms acting on those markets.

The objectives of the course also include an understanding of specific issues and problems faced firms by having organizations as customers; getting to know some tools and concepts with which firms analyze and answer to these challenges; acquiring the capability to identify and analyze some underlying mechanisms of the challenges on business markets. An important aspect of that is how it can best handle its relationships with other firms (its customers). These objectives will lead to acquaintance with analytical thinking about business-to-business marketing that will be beneficial both for theoretical and practical purposes.

MKTG 333
Business Marketing
Section 001
SPRING 2008


Office Hours:
MON 4:00 to 5:00pm
or by appointment (email)

 

"What is a Group/team Profile?"
"Group Profile" is a one-page document containing the following:
a) Name of the group (be creative !)
b) Name of the team members with Student ids, Identify a Team leader
c) Strengths and Weaknesses of each member and explicitly state as to why do you think it makes a good team. (Clue: A good group comprises of people whose strengths and weaknesses balance out).
d) A group photograph with the writeup (write the members name from L - R at the back)

 
TEACHING METHOD

A variety of methods will be used to accomplish the above objectives including instructor's lectures, guest lectures, case discussions, exams, videotapes, group presentations and papers, and most importantly class discussion. The course is designed to clarify the material in the textbook and outside material, stimulate your thinking about key issues related to marketing, and relate the covered material to real world situations. Emphasis will be placed on active student participation and discussions. You are expected to come to class prepared to discuss the relevant issues. Ideally, I will like to create an open atmosphere in which we can creatively and imaginatively anaylze ideas and concepts. In the process we will add to our intellectual skills and become more analytical in our thinking about daily events.

COLLABORATIVE LEARNING

Teamwork and collaborative learning are the essence of the "new economy". We will try to simulate a similar environment in the classroom to enable learning and to provide you with an "on-hands" experience. The class will be divided into small groups or teams for assignments and project purposes. Each team will comprise of 6-7 students. Your first step towards this project should be to form a group. Starting day one, you should interact extensively and get to know your fellow classmates. Remember, DO NOT wait till the deadline to contact your classmates. As per my experience, such "urgently_made_groups" produce low quality work and subsequently low grades.

 

CONTACT EMAIL: ajaju@gmu.edu